Childhood Cancer Advocate / Tattoo Tom Mitchell

Leave Your Mark with Vince Cortese

Tattoo Tom's journey has been one of unimaginable loss and heartbreak, but from that pain, he has created something truly inspiring. After the devastating loss of his daughter Shayla to childhood cancer, he made the decision to dedicate his life to helping others fighting this terrible disease. This decision led to the creation of Stillbrave, an organization dedicated to raising awareness and funds for childhood cancer research.

One of the things that makes Tattoo Tom's work so special is his ability to connect with families and children who are going through what he went through with Shayla. His first-hand knowledge of the pain and fear that comes with a childhood cancer diagnosis allows him to be a source of comfort and strength for those who are struggling. He brings a unique blend of humor and compassion to his work, which helps to lift the spirits of those around him.

Despite the incredible work that Stillbrave does, the organization faced a challenge when it came to reaching a wider audience. This is where the YouTube algorithm came in. By leveraging the power of this platform, Stillbrave was able to tell Tattoo Tom's story and reach a larger audience than ever before.

The YouTube algorithm is designed to surface content that is engaging, relevant, and resonates with viewers. Stillbrave's content checked all these boxes and more. The emotional story of Tattoo Tom and Shayla, combined with the work that Stillbrave is doing to fight childhood cancer, was a perfect fit for the platform. The videos were able to reach a wider audience and connect with people who may not have been familiar with Stillbrave before.

One of the keys to success on YouTube is creating content that people want to watch and engage with. Stillbrave was able to do this by telling a powerful story and connecting with viewers on an emotional level. The organization also made use of other YouTube tools, such as collaborations with other creators and running ads, to further amplify their message and reach even more people.

In conclusion, Tattoo Tom's journey is a powerful reminder of the resilience of the human spirit. Despite experiencing unimaginable loss, he was able to turn his pain into something positive and create an organization that is making a real difference in the fight against childhood cancer. By leveraging the power of the YouTube algorithm, Stillbrave was able to tell their story and reach a wider audience than ever before. The success of their content is a testament to the power of storytelling and the importance of connecting with viewers on an emotional level.

Watch full episode on YouTube
Resources Mentioned:

• StillBrave.org
  • Tom's 240-mile endurance run through the Moab Desert in October 2023. Please look at the pictures and read the stories and consider donating any amount to one or more miles.
  • Donate to StillBrave Childhood Cancer Foundation
  • Follow on Facebook
• Watch Tom's TEDx Talks
  • Stillbrave: One Father's Journey to Accept the Unacceptable | TEDxHerndon
  • Guns, abortion, gay rights, racism, immigration, bathrooms, God, and… | TEDxHerndon
  • So anyways, childhood cancer. | TEDxHerndon

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1. Preview (00:00:00)

2. Early Life (00:01:08)

3. Meeting Shayla's Mom (00:08:22)

4. Shayla's Hodgkin's Lymphoma Diagnosis (00:11:34)

5. Moments with Shayla (00:21:14)

6. StillBrave Childhood Cancer Foundation (00:27:43)

7. How would you like to leave your mark? (00:34:32)

8. Connect with Tom and StillBrave (00:36:10)