Scoops of Success: Häagen-Dazs’ Refreshed Approach to Loyalty

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Memorable experiences are a key part of creating lasting customer relationships, and Häagen-Dazs Shops are taking steps to enhance its approach. In this conversation with Maya Pocock, Brand Marketing leader for Häagen-Dazs Shops, Loyalty360 CEO Mark Johnson gets the inside scoop into how the iconic ice cream brand is building loyalty through its refreshed app. With a focus on frictionless engagement and visually stunning design, Häagen-Dazs is improving user experience and operational efficiency in a simplified and aesthetically appealing platform for customer engagement.
Read the full article on Loyalty360 here.

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1. Scoops of Success: Häagen-Dazs’ Refreshed Approach to Loyalty (00:00:00)

2. Haagen-Dazs Loyalty App Development Journey (00:00:03)

3. Customer Loyalty Program and Data Privacy (00:06:46)

4. Loyalty Program Metrics and Customer Feedback (00:13:46)