Luxury Stays: A Q&A with Preferred Hotels on Customer Loyalty and Forming Strategic Partnerships in the Travel Industry

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Preferred Hotels & Resorts is a portfolio of independent hotels worldwide that offers travelers a wide selection of luxury stays with a focus on leisure. Guests can choose from a handful of distinctive collections to create the aspirational trip of their dreams, including locations that focus on sustainability or even deliver a touch of history.

Preferred Hotel Group, the parent company of Preferred Hotels & Resorts, rebranded in early 2023 to Preferred Travel Group. Today, the I Prefer Hotel Rewards loyalty program counts over 4.5 million enrolled travelers globally.
Mark Johnson, CEO of Loyalty360, spoke with Lori Strasberg, Senior Vice President of Marketing for Preferred Hotels & Resorts, about its loyalty program, strategic partnerships, and how AI might drive changes in how people research and plan travel.

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1. Luxury Stays: A Q&A with Preferred Hotels on Customer Loyalty and Forming Strategic Partnerships in the Travel Industry (00:00:00)

2. Intro (00:00:04)

3. Tell us about you (00:00:35)

4. Overview of Preferred Hotels & Resorts (00:02:51)

5. Can you share more about your I Prefer program (00:04:33)

6. How does Preferred Hotels & Resorts approach partnerships (00:07:47)

7. What does emotionally loyalty mean to Preferred Hotels (00:10:01)

8. How have customers changes before and after Covid (00:11:23)

9. Future trends for travel and hospitality (00:12:45)

10. What brands are you loyal to (00:15:49)

11. What can Loyalty360 do to help you (00:19:06)

12. Quick-fire questions (00:21:18)

13. Outro (00:25:08)