Loyalty360 Loyalty Live | Sukumar Muthya, Ansira

Leaders in Customer Loyalty, Powered by Loyalty360

Ansira is an independent, global marketing technology and services company with clients across B2B, B2C, and B2B2C industries that leverage the company’s suite of proprietary technology platforms across website, media, and channel partner marketing. Ansira guides clients operating in distributed ecosystems to connect with their customers, fostering brand loyalty by seamlessly integrating digital and physical experiences from the enterprise level to the hyper-local level. Recommending best-in-class products, Ansira also works with clients to strengthen loyalty efforts. Loyalty, incentives, and rewards all fall within the company’s integrated loyalty practice.
Mark Johnson, CEO of Loyalty360, spoke with Sukumar Muthya, EVP of Integrated Loyalty at Ansira, about integrated loyalty, how brands can go beyond loyalty mechanics, and ensuring reward complexity is kept to a minimum.

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1. Loyalty360 Loyalty Live | Sukumar Muthya, Ansira (00:00:00)

2. Integrated Loyalty Strategies for Brands (00:00:04)

3. Loyalty Program Design and Privacy Compliance (00:11:34)

4. Customer Loyalty Program Design and Implementation (00:17:25)