Open Houses Unlocked: Boosting Your Conversion Game with Mike Litton Ep 242

Lab Coat Agents Podcast

Highlights:
* Open House Conversion Coaching:
* Focus on increasing open house conversion rates.
* Introduction of 'campers versus climbers' concept for door knocking.
* Emphasis on immediate application of communication skills.
* Mike Litton's Experience:
* 32 years in the real estate industry, with 18 years owning a Keller Williams office.
* Active in coaching and consulting with agents.
* The Mike Litton Experience Podcast:
* Launched five months ago with 152 episodes.
* High interest with 216 guest requests in under three days.
* Audience in 31 countries, over 105,000 listens.
* Open House Training:
* Advocates returning to basics and face-to-face interactions.
* Suggestion to extend open house hours to 10 AM-5 PM.
* Open House Strategy:
* Involves inviting people, providing food, and sending personal notes.
* Success story shared of an agent's implementation of the strategy.
* Challenges with Open Houses and Buyer Leads:
* Noted issues with staffing shortages and low conversion rates.
* Door Knocking Strategy:
* Follow up with invitations and handwritten notes for effective personal engagement.
* Campers vs. Climbers:
* Strategy for becoming a top listing agent through community engagement and relationship building.
* Communication Skills:
* The importance of curiosity, non-judgment, and follow-up in building relationships.
* Podcast Success:
* Mention of the podcast reaching seven million episodes in five months.