Creating Business Value through Data: Insights from Steven Pimblett

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

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Data Science

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محتوای ارائه شده توسط Cynozure. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Cynozure یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-agile-brand-with-greg-kihlstromr-expert-mode-marketing-technology-ai-cx">The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX</a></span>

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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

لغو اشتراک

۲ روز پیش۲d ago

لغو اشتراک

هفتگی+

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

حدود یک سال پیش 46:26

MP3•خانه قسمت

In this episode, host Jason Foster sits down with Steven Pimblett, CDO at Rightmove, to discuss how data and AI can be leveraged as an asset to create value in a company. They explore the different approaches that CDOs take in implementing new data practices into an organisation, as well as the process of creating and demonstrating data value.

Additionally, they examine the shifts in marketing efficiency and data monetisation that have resulted from increased digitisation.

**********

Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times’ fastest-growing private companies in both 2022 and 2023, and recognised as The Best Place to Work in Data by DataIQ in 2023.

186 قسمت

#Business #Analytics #Artificial #Big #Chiefdataofficer #Data #Intelligence #Leaders #Leadership #Strategy #Cynozure #Data Science #Science #Datastrategy #Tech #CDO #Achieve #Effect #Organised

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

Creating Business Value through Data: Insights from Steven Pimblett

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

86 subscribers

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

Additionally, they examine the shifts in marketing efficiency and data monetisation that have resulted from increased digitisation.

**********

186 قسمت

#Business #Analytics #Artificial #Big #Chiefdataofficer #Data #Intelligence #Leaders #Leadership #Strategy #Cynozure #Data Science #Science #Datastrategy #Tech #CDO #Achieve #Effect #Organised

همه قسمت ها

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

1
Real life, revealed: How behavioural data is shaping the future of business intelligence 39:13

10 روز پیش39:13

39:13

Behavioural data is fast becoming a cornerstone of modern business strategy. Not just for media measurement or advertising optimisation, but across product, pricing, logistics, and platform development. It tells us what people actually do, not just what they say they do. As traditional market research struggles with low engagement and recall bias, brands are turning to digital behavioural data to make sharper, faster decisions. Whether it's tracking consumer journeys in the app economy or identifying early adoption trends (like the impact of AI tools on category disruption), the value lies in real, observable behaviour at scale. But, that shift raises new questions around data ownership, consent, and fairness. And, the rise of AI is only accelerating both the opportunity and the complexity. In the latest episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, speaks to Chris Havemann, CEO of RealityMine, and discusses everything from: The transition from survey-based research to behavioural data analysis The impact of AI on interpreting digital interactions Ethical considerations surrounding data consent and transparency Building trust through clear data collection and usage practices Learn from Chris's 25+ years in data and insight, and explore how behavioural signals are reshaping everything from media to market intelligence. ********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.…

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

1
Business Intelligence in an AI world 39:49

24 روز پیش39:49

39:49

In this episode of Hub & Spoken , Jason Foster speaks with Colin Zima, CEO and Co-founder of Omni, a modern business intelligence platform that combines the best of governance and usability. With a background spanning roles at Looker and Google, and two decades as both a data user and builder, Colin brings a unique perspective on the evolution of BI and the real role of AI in shaping its future. They explore why business intelligence remains critical for aligning organisations, how AI is raising the bar for access and self-service, and why semantics and business logic are more important than ever. The conversation challenges the notion that AI will replace dashboards, and instead focuses on how it can enhance accessibility, support different user needs, and empower data teams to work more efficiently. This episode is essential listening for business and data leaders thinking about the future of BI, the practical use of AI, and the role data teams play in delivering real value at speed. Tune in to hear how modern BI is evolving, and what leaders need to know to stay ahead. ********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.…

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

1
Why decision making is hard and how leaders can do it better 24:23

۵ weeks پیش24:23

24:23

In this episode of Hub & Spoken , Jason Foster, CEO of Cynozure, goes solo and explores one of the most critical yet under-discussed business skills...decision making. Drawing on real-world examples, research, and personal experience, Jason unpacks why so many organisations struggle to make effective decisions, despite it being core to leadership, innovation, and progress. From decision paralysis to overconfidence, and data overload to gut instinct, he looks at the formal frameworks and informal dynamics that shape how choices are made across all levels of a business. The episode delves into the role of vision, bias, data literacy, and emotional intelligence, and outlines the essential skills leaders need to build confidence, clarity and adaptability into their decision-making culture. Whether you're leading a team, shaping strategy, or navigating change, this episode is packed with practical ideas to help you make better, faster, and more informed decisions. 🎧 Tune in now to rethink how decisions really get made, and how to make yours count. *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.…

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

1
How PensionBee uses data & AI for better customer experience and business growth 40:35

۷ weeks پیش40:35

40:35

In this episode of Hub & Spoken , Jason Foster, CEO of Cynozure, chats with Luis Mejia, VP Data, Platforms & AI at PensionBee, about how the company is transforming the pension industry through smart use of data and AI. Luis shares how a digital-first mindset is helping PensionBee enhance customer experience, manage data effectively, and fuel business growth. He dives into how AI is being used in customer service, blending tech with human touch to build trust, and why ethics and transparency matter more than ever. From marketing to customer support, this episode explores the real-world challenges and opportunities of using data and AI. Luis also looks ahead to a future where AI helps democratise data and puts power in the hands of individuals. A must-listen for data and business leaders driving change in a digital world. Research Luis mentioned in the episode: https://www.pensionbee.com/uk/press/ai-and-pensions https://www.pensionbee.com/uk/press/age-vs-ai Follow Luis on LinkedIn Follow Jason on LinkedIn *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.…

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

1
Building a digital-first, female-centric insurance business 48:13

۹ weeks پیش48:13

48:13

In this episode of Hub & Spoken, host Jason Foster welcomes Sam White, the multi-award-winning Founder of Freedom Services Group and Global Founder of Stella Insurance Australia. Sam shares her journey of building Stella Insurance, the challenges and opportunities of creating a digital-first insurance company, the importance of customer experience, and how Stella Insurance is reimagining financial services from a female perspective. Sam also discusses the impact of regulatory changes, the role of AI in the insurance industry, and the significance of diversity in business. This is a real gem of an episode, especially for entrepreneurs and business leaders interested in digital transformation, insurance innovations, and diversity in leadership. Follow Sam: linkedin.com/in/samwhiteentrepreneur/ Follow Jason: linkedin.com/in/jasonbfoster/ *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.…

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

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Insights from Data Means Business, Second Edition 32:41

11 weeks پیش32:41

32:41

Jason's co-author, Barry Green, joins this next episode as they discuss the release of the second edition of "Data Means Business" on 25th March. Returning for his third conversation on the podcast, Barry shares updates on the evolving landscape of data and AI, the impact of generative AI, and the importance of business capabilities. They delve into the changes since the first edition, including the role of the Chief Data Officer and the significance of adaptability in today's fast-paced world. Tune in to hear their thoughts on driving transformational change and delivering value with data & AI. The second edition of Data Means Business will be out on 25th March and will be available on Amazon. *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.…

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

1
Gender Diversity in Data & AI with Lou Hutchins, Director of Data Culture and Literacy at Cynozure and Rose Attridge, Strategy Advisor at Cynozure 40:13

13 weeks پیش40:13

40:13

This episode is a special edition in honour of International Women's Day on 8th March. Host Jason Foster is joined by Lou Hutchins, Director of Data Culture & Literacy at Cynozure, and Rose Attridge, Strategy Advisor at Cynozure. Together, they explore gender diversity in data and AI, the importance of sponsorship and allies, and challenges in male-dominated industries. They also discuss the role of data and AI in driving change, the need for role models, early engagement, and company action. *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.…

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

1
Measuring the impact of sustainability with Adam Elman, Director of Sustainability - EMEA, at Google 35:49

15 weeks پیش35:49

35:49

In this episode, host Jason Foster is joined by Adam Elman, Director of Sustainability - EMEA, at Google. Together they explore defining sustainability from environmental, social and governance perspectives, and the role of AI in sustainability, including AI's potential to reduce global greenhouse gas emissions by up to 10% by 2030. They also discuss the future of sustainability and possibilities around technology's role in combating climate change, including advancements in clean energy and expanded AI applications. *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times’ fastest-growing private companies in both 2022 and 2023, and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024.…

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

1
The impact of AI on young people and education with Amanda Bickerstaff, CEO & Founder, AI for Education 46:01

17 weeks پیش46:01

46:01

In this episode, host Jason Foster is joined by Amanda Bickerstaff, CEO & Founder, AI for Education. Together they explore the impact of AI on young people, particularly in the context of education. They discuss AI literacy, the need for AI literacy among students, teachers, and policymakers and the need for understanding AI's capabilities, limitations, and ethical considerations. They also discuss social media & AI integration and challenges in the education system. The conversation touches on how AI is embedded in platforms like Snapchat, TikTok, and video games, influencing young people's perceptions and behaviours, sometimes without their awareness. *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times’ fastest-growing private companies in both 2022 and 2023, and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.…

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

1
The Psychology of Leadership with Lara Menke, Leadership Psychologist & Executive Coach 40:23

19 weeks پیش40:23

40:23

In this episode, host Jason Foster is joined by Lara Menke, Leadership Psychologist & Executive Coach. Together they explore leadership development and the application of business psychology to improve workplace dynamics and team performance. They also discuss the transformative potential of emotionally intelligent, self-aware, and empathetic leadership in fostering resilient and effective teams. *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023, and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024.…

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

1
The Future of the Chief Data Officer with Barry Panayi, Chief Data and Insight Officer at John Lewis Partnership 43:13

21 weeks پیش43:13

43:13

In this episode, host Jason Foster sits down with Barry Panayi, Chief Data and Insight Officer at John Lewis Partnership to discuss the evolving role of the Chief Data Officer (CDO). Barry shares his journey from coding and analytics to leading data and insights at iconic brands like John Lewis and Waitrose. He offers a unique perspective on how CDOs can transition from technical experts to strategic business leaders. Barry's candid reflections and actionable advice make this episode essential listening for data professionals, aspiring CDOs, and anyone interested in the intersection of data, technology, and business leadership. Don't miss this engaging and insightful conversation! *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023, and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024.…

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

1
Unlocking retail innovation through data with Susie Moan, CDO at Currys 37:26

24 weeks پیش37:26

37:26

In this episode, host Jason Foster is joined by Susie Moan, Chief Data Officer at Currys and member of Cynozure's Advisory Board. They explore some of the highlights of Susie’s accomplished career in data and AI, highlighting the significance of data value in a commercial business context. The conversation also covers how Currys successfully balances growth with cost-saving initiatives, and emphasises the importances of aligning AI initiatives with an organisation’s overarching business strategy. *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times’ fastest-growing private companies in both 2022 and 2023, and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024.…

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

1
Shaping the Future: How data and AI are transforming higher education with Osama Khan, Deputy Vice-Chancellor, Academic and Professor in Finance at Aston University, Birmingham 41:58

26 weeks پیش41:58

41:58

In this episode, host Jason Foster sits down with Osama Khan, Deputy Vice-Chancellor, Academic and Professor in Finance at Aston University, Birmingham. Together, they explore how data is transforming the landscape of higher education, from revolutionising decision-making to navigating the challenges and opportunities brought about by AI. Osama also shares insights into Aston University's pioneering initiatives, including programs designed to equip students with essential skills in AI, sustainability and future-focused competencies that prepare them for the evolving world. *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023, and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024.…

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

1
How AI has confused the boardroom and what to do about it 41:19

28 weeks پیش41:19

41:19

AI has made its way into the boardroom, bringing with it a wave of excitement—and for some, a dose of confusion. For those in the know, AI has become an accelerator for operational and strategic improvements. But for others, the rapid pace and mixed messages have led to uncertainty. In our latest episode, Cynozure’s CEO and Founder, Jason Foster explores the current state of AI in leadership spaces and the opportunities it presents for data leaders and professionals. *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times’ fastest-growing private companies in both 2022 and 2023, and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024.…

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

1
Reshaping the future of retail with Paula Bobbett, Chief Digital Officer at Boots 36:54

29 weeks پیش36:54

36:54

In this episode, host Jason Foster sits down with Paula Bobbett, Chief Digital Officer at Boots. They discuss her extensive digital experience, which includes roles at Dixon’s Carphone, British Airways, Debenhams and Avon. They also explore the importance of an omnichannel strategy that bridges online and in-store customer experiences, using customer insights and AI tools. *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times’ fastest-growing private companies in both 2022 and 2023, and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024.…

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