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363: Decoding LinkedIn–Optimizing Your Digital First Impression
Manage episode 483817216 series 2455407
In this episode, I speak with Tony K. Silver, known as "the LinkedIn profiler," about how to optimize LinkedIn profiles for maximum impact. He emphasizes the importance of understanding users' limited attention spans (the "seven-second syndrome"), strategic keyword placement for improved searchability, and creating valuable, consistent content. Tony stresses the importance of a strong "top card" (banner, headshot, headline) and the “About” section with a clear call-to-action.
Takeaways
You Have 7 Seconds: LinkedIn users judge profiles quickly—your banner, photo, and headline must clearly communicate what you do and why you matter.
Use Keywords Strategically: Being found on LinkedIn depends on having the right keywords strategically embedded throughout your profile.
Content Quality and Consistency Matter: Posting informative and engaging content regularly (even just biweekly) builds visibility and trust.
396 قسمت
Manage episode 483817216 series 2455407
In this episode, I speak with Tony K. Silver, known as "the LinkedIn profiler," about how to optimize LinkedIn profiles for maximum impact. He emphasizes the importance of understanding users' limited attention spans (the "seven-second syndrome"), strategic keyword placement for improved searchability, and creating valuable, consistent content. Tony stresses the importance of a strong "top card" (banner, headshot, headline) and the “About” section with a clear call-to-action.
Takeaways
You Have 7 Seconds: LinkedIn users judge profiles quickly—your banner, photo, and headline must clearly communicate what you do and why you matter.
Use Keywords Strategically: Being found on LinkedIn depends on having the right keywords strategically embedded throughout your profile.
Content Quality and Consistency Matter: Posting informative and engaging content regularly (even just biweekly) builds visibility and trust.
396 قسمت
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