Why I'm Changing Almost Everything In My Business

Do It Scared® with Ruth Soukup

I put together a quick survey (it'll take about 3 minutes, I promise) to get a better sense of what's working and what's not working right now in the online business and digital marketing space.

And then I'm going to compile the results and share them back with everyone who participates—because I think we all need to know we're not in this alone, and I think there's real value in understanding what's happening across the industry.

Take the survey here.

And one more thing… I wanted to create a way to open up a conversation about all of this, so I decided to put together a FREE Facebook group—The Ruth Soukup Business Circle—and I'd love to have you join me there.

Let’s be honest—online business isn’t what it used to be.

Sales are down. Funnels are flat. Launches are stalling. What used to feel easy now feels hard—and if you’ve been feeling it too, you’re not crazy.

In this raw and real episode, I’m pulling back the curtain on the massive shifts happening behind the scenes in my business and why I’m rebuilding from the ground up. I’ll share what’s no longer working (even though I really didn’t want to admit it), what’s changing, and the 3 massive shifts we’re making to do business differently—because this isn’t just about strategy. It’s about leadership. It’s about courage. And it’s about stepping into what’s next… even when it’s terrifying.

If you’ve been feeling stuck, stale, or unsure what’s working anymore, this episode is for you.

What You’ll Learn:

• Why the “old playbook” of online business is broken
• The truth about content in the age of AI
• What’s actually working in a trust-recession economy
• The 3 key shifts we’re making right now
• Why it’s okay to change—even if you don’t have all the answers yet

Resources Mentioned:

Powerhouse Program – Apply here to see if you’re a good fit & get access to the private training.

The Finish Strong Project HERE.

Key Quotes:

• “You can’t fix what you won’t face.”
• “Content isn’t the product anymore—transformation is.”
• “We’re not in a marketing economy anymore. We’re in a relationship economy.”
• “The future isn’t about automation. It’s about connection.”

Find Us:
Website: ruthsoukup.com

Instagram: @ruthsoukup