Why 91% Of Business Owners Feel Lost Right Now (And What To Do About It)

Do It Scared® with Ruth Soukup

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If it feels like nothing in your business is working anymore, you’re not alone—and you’re not crazy.

In this episode, I’m breaking down the eye-opening results from a recent survey of hundreds of online business owners—results that revealed one staggering truth: 91% of respondents feel lost, stuck, or uncertain about what’s actually working in their business right now.

We’ll unpack the real reasons behind this widespread burnout and confusion (hint: it’s not your fault), the massive shift that's happening in the online business landscape, and the exact framework I’m using—and teaching—to help business owners not just survive this new era, but thrive.

This isn’t about tweaking your funnel or posting more content. It’s about rewiring your business for trust, connection, and sustainability—before it’s too late.

What You’ll Learn:

• Why traditional marketing tactics are failing—and what’s replacing them
• The “trust recession” and how it’s quietly killing conversions
• The 3-pillar system I’m using to generate daily sales (without burning out)
• Why automation isn’t the answer—and what to focus on instead
• How to build real connection at scale in the age of AI

Resources Mentioned:

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Key Quotes:

• “It’s not that you’re doing something wrong—it’s that the entire landscape has changed.”
• “Marketing doesn’t create trust. Relationships do.”
• “We’ve hit peak content. The only thing that stands out now is connection.”
• “Funnels are linear. Flywheels create momentum that compounds.”

Find Us:
Website: ruthsoukup.com
Instagram: @ruthsoukup