Eli Beer is a pioneer, social entrepreneur, President and Founder of United Hatzalah of Israel. In thirty years, the organization has grown to more than 6,500 volunteers who unite together to provide immediate, life-saving care to anyone in need - regardless of race or religion. This community EMS force network treats over 730,000 incidents per year, in Israel, as they wait for ambulances and medical attention. Eli’s vision is to bring this life-saving model across the world. In 2015, Beer expanded internationally with the establishment of branches in South America and other countries, including “United Rescue” in Jersey City, USA, where the response time was reduced to just two minutes and thirty-five seconds. Episode Chapters (0:00) intro (1:04) Hatzalah’s reputation for speed (4:48) Hatzalah’s volunteer EMTs and ambucycles (5:50) Entrepreneurism at Hatzalah (8:09) Chutzpah (14:15) Hatzalah’s recruitment (18:31) Volunteers from all walks of life (22:51) Having COVID changed Eli’s perspective (26:00) operating around the world amid antisemitism (28:06) goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…
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محتوای ارائه شده توسط Matt Essam. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Matt Essam یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Scaling a Multiple 6-Figure Agency And Landing Your Ideal Clients with Josh Gudgeon
Manage episode 463674200 series 3536454
محتوای ارائه شده توسط Matt Essam. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Matt Essam یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
What does it take to build a thriving, scalable business whilst only working with your dream clients?
After eight years in the Royal Navy, Josh Gudgeon now runs a multiple 6-figure video production agency and a top 1% podcast.
In this episode, we get under the hood of exactly how Josh runs his agency, how he’s been able to attract his ideal clients, and the 3 secrets to building a business that gives you the lifestyle you want and allows you to be yourself.
Josh is able to work on projects he’s passionate about, has scaled his business while staying true to his values, and has mastered the art of attracting high-value clients who are willing to pay premium prices. And if you want to do the same with your business, this episode is for you.
Covered in this episode:
- How to get the attention of your ideal clients.
- Finding a niche you’re obsessed with and why it matters.
- Freelancers vs. employees for an agency.
- Why price is no longer an objection to Josh.
- How to become incomparable to your competitors.
- When should you fire a client and how to get the courage to do so.
- How to deliver value to your prospects before even speaking to them.
- And much more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap.
LEARN MORE
Josh Gudgeon on YouTube - https://www.youtube.com/c/JoshGudgeon/
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Josh Gudgeon on LinkedIn - https://www.linkedin.com/in/josh-gudgeon/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
67 قسمت
اشتراک گذاریManage episode 463674200 series 3536454
محتوای ارائه شده توسط Matt Essam. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Matt Essam یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
What does it take to build a thriving, scalable business whilst only working with your dream clients?
After eight years in the Royal Navy, Josh Gudgeon now runs a multiple 6-figure video production agency and a top 1% podcast.
In this episode, we get under the hood of exactly how Josh runs his agency, how he’s been able to attract his ideal clients, and the 3 secrets to building a business that gives you the lifestyle you want and allows you to be yourself.
Josh is able to work on projects he’s passionate about, has scaled his business while staying true to his values, and has mastered the art of attracting high-value clients who are willing to pay premium prices. And if you want to do the same with your business, this episode is for you.
Covered in this episode:
- How to get the attention of your ideal clients.
- Finding a niche you’re obsessed with and why it matters.
- Freelancers vs. employees for an agency.
- Why price is no longer an objection to Josh.
- How to become incomparable to your competitors.
- When should you fire a client and how to get the courage to do so.
- How to deliver value to your prospects before even speaking to them.
- And much more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap.
LEARN MORE
Josh Gudgeon on YouTube - https://www.youtube.com/c/JoshGudgeon/
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Josh Gudgeon on LinkedIn - https://www.linkedin.com/in/josh-gudgeon/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
67 قسمت
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How much of your week was spent working within your genius zone? And how much of it was lost to admin, chasing emails, or fixing broken systems? In this episode, I’m joined by Grant Hushek. Grant helps marketing and creative agencies grow and scale without increasing their headcount using AI and automation. We uncover actionable strategies that you can start implementing today to eliminate the grunt work in your business for a fraction of the cost of hiring a new team member. I guarantee this episode will have something for you, and will allow you to do less of the work you hate doing so you can grow your business faster without burning out In this episode, we cover: How to scale your creative business without hiring more people. Identifying what you can automate in your business today. Using AI to create a steady stream of content ideas targeted to your ideal client. How to automate your sales process without losing the personal touch. Streamlining onboarding to improve client experience. The exact tools to use and how to set them up. What the future of the creative agency looks like. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/ . LEARN MORE Grantbot - https://www.grantbot.co/ Try Call To Content - https://www.grantbot.co/call-to-content Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT Grant Hushek on LinkedIn/social - https://www.linkedin.com/in/grant-hushek/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam…
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Creative Courage
What if your next six figure deal was right in front of you? What if you don't need more leads, you need to get better at finding the opportunities in your existing network? This is how Daniel Ocock landed a six figure deal in less than 90 days after we started working together. Before that, his branding agency was ticking along, but the spark wasn't there. His business felt stale, and he knew he wanted more. More revenue, more growth and more impact. But doing more of the same wasn’t moving the needle. Instead of looking for new opportunities, we focused on what already existed within his network. In this week’s episode of the Creative Courage podcast, Daniel shares behind the scenes of his coaching journey and explains how he landed a multiple six figure deal from an existing client. If you want to learn how to close more 6-figure deals and find more opportunities within your existing network, this episode is for you. In this episode, we cover: The mindset shift that helped Daniel break out of a business rut. How to uncover hidden opportunities within your existing network. The secrets to boosting revenue without working longer hours. The key to staying motivated and knowing when to make a change in your business. Why you need a mentor and how to find the right one. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/ . LEARN MORE CSTMR - https://www.cstmr.com Daniel Ocock - https://www.danielocock.com Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT Daniel Ocock on LinkedIn - https://www.linkedin.com/in/danielocock/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam…
What do you do when your biggest client walks away and they’re the only one keeping the lights on? This week, I’m speaking with Sergey Pantileev, a client was on the verge of closing his business and getting a job after losing one of his biggest clients. Fast forward two years, and Sergey is now closing multiple six-figure deals with ideal clients through Upwork and is no longer worrying about when the next opportunity will show up. In this episode, Sergey shares the exact mindset shifts and sales strategies that helped him: Win multiple six figure deals using Upwork Lead sales calls that put you ahead of lower-cost competition. Spot red flags from prospects before it’s too late. Keep an abundance mindset - even when cash flow is tight. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/ . LEARN MORE Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT Sergey Pantileev on LinkedIn - https://www.linkedin.com/in/sergeypantileev/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam…
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Creative Courage
How well do you know the numbers in your business? If you’re like many creative business owners, time spent worrying about your accounts is time spent away from being creative. So you avoid it. But because of this, your business likely isn’t as profitable as it could be. You’re making money but you’re not sure where it’s going, how much you can safely reinvest, or what’s really holding back your growth. In this episode, I’m joined by Rayhaan Moughal, Founder of Sidekick Accounting - a specialist firm helping creative and marketing agency owners take control of their finances, create more freedom, and build a business that’s both profitable and sustainable. If you want more freedom, clarity, and confidence when it comes to money, this episode is essential. Covered in this episode: The most common financial mistakes creative business owners make. What profit margin you should be aiming for. How to manage financial risk as a business owner. Why your first accountant/bookkeeper shouldn’t necessarily be your last. What you need to do to start reducing your tax bill this year and stop bleeding cash. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/ . LEARN MORE Sidekick Accounting - www.sidekickaccounting.co.uk Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT Rayhann Moughal on LinkedIn - https://uk.linkedin.com/in/rayhaanmoughal Rayhann on Instagram - https://www.instagram.com/rayhaanmoughal/ Rayhann on YouTube - https://www.youtube.com/channel/UCbkeVd8URp-KT4mkiWO92eA Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam…
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Creative Courage
1 The Money Mindset Shift That Will Transform Your Business with Catherine Morgan 1:01:14
1:01:14 
پخش در آینده 
پخش در آینده 
لیست ها 
پسندیدن 
دوست داشته شد1:01:14
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدYour relationship with money could be preventing you from growing your creative business and having a bigger impact with your work. Many creatives see money as secondary - a necessary evil that comes with doing creative work. But what if the way you think about money is actually stopping you from charging what you’re worth, growing your business, and creating the life you want? In this episode, I speak with Catherine Morgan, a money psychology expert who spent over a decade in banking and financial planning. Catherine is an Amazon best-selling author, host of a podcast with over half a million downloads, and someone who understands first-hand how money mindset can make or break a business. If you’re struggling to raise your prices and feel confident about what you charge, this episode is for you. In this episode, we cover: Why so many creative business owners struggle with money. Why our relationship with money is so important. How to unlearn the money beliefs that are keeping you stuck. The science behind money psychology and how it impacts your business. What’s really stopping you from charging more. The "identity gap" - why seeing yourself as the business is limiting your growth A simple exercise to uncover your relationship with money and start changing it today. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/ . LEARN MORE Catherin’s Podcast, ‘It’s Not About The Money’ - https://catherinemorgan.com/podcast/ Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT Catherine Morgan on LinkedIn - https://www.linkedin.com/in/catherine-morgan/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam…
There’s a hidden force stopping creatives from making more sales and landing bigger deals - it’s called your shadow. The shadow is the part of your personality that you suppress - A part of you that you don't like. It's this part that often inhibits founders ability to sell higher value projects. In this episode, I’m going to show you how to identify your shadow and work out if it's holding you back. Covered in this episode: The real reason you're not closing more deals. Why so many creatives feel "anti-sales" and how to get past this belief. The mindset shift that will help you show up to sales calls authentically. How to stay in control when pitching your services. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/ . LEARN MORE Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam…
As a creative business owner, your time and energy are two of your most valuable assets. If you want high-value clients and a business that’s fun and profitable, learning to say this one word is essential. NO Saying no doesn’t come easy to most creative business owners. In this episode, I will help you to figure out which opportunities you should say yes to and give you the confidence to say no to what’s not serving you. In this episode, you’ll learn: Why saying no to big opportunities can help you grow your business. The ‘If, When, Then’ paradox and how it keeps you stuck. How to stick to boundaries without feeling guilty. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/ . LEARN MORE Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam…
Let’s talk about money. I’ve heard from so many creative business owners that “it’s not all about the money”. And that more money will only create more stress. But money gives you freedom, space, and the ability to better serve your clients. Like one of my clients Cey, who was able to release a feature film in cinemas after changing his perspective around money. If you’re struggling to attract the income you want, it may come down to the way you think about money. In this episode, I break down some of the most common limiting beliefs around money and share practical ways to shift your mindset and increase your income - without adding more stress. Covered in this episode: The hidden ways your mindset around money is keeping you from earning more. How money can allow you to do more impactful work. Why making more money doesn’t have to mean more hours and stress. How to 10x your prices without 10x the skill. The decisions that separate struggling creatives from those who thrive. Exercises to help you shift your relationship with money today. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/ . LEARN MORE Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam…
There’s a point in every creative business owner’s journey where they feel stuck. You’ve built a strong portfolio, won some awards, but something still feels missing and growth has slowed. In this episode, I’m sharing a concept that I cover in my new book that I’m currently writing - a phenomenon that I call ‘The Talent Limit’ . After speaking with and coaching countless creative business owners over the past few years, I’ve found that a common cause of these symptoms is that they are focusing mainly on their creative skillset. But once you’ve reached the top 10% in your industry, skill alone won’t get you into the top 1%. If attracting dream clients feels harder than ever, if you’re questioning your value, or if your business still relies too much on you, this episode will reveal the three key shifts you need to make. Covered in this episode: Why being exceptional at what you do is no longer enough. The common mistake that keeps talented creatives stuck. The shift that separates the top 1% agencies from everyone else. The three areas you need to focus on to break through The Talent Limit. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/ . LEARN MORE Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam…
Do you feel stuck in your business, like things have stagnated? Maybe you’re not growing as fast as you’d like or feel like creativity isn’t coming to you as easily as it used to. Your surroundings might be the cause of all of these problems. In this episode, I’m sharing a powerful idea that completely changed how I think about business, success and myself - that who you surround yourself with and where you spend your time has a huge impact on you and your business. This idea is one of the key drivers that initially grew my business to six figures. Not everyone has the resources to travel the world, but you don’t need to. There are simple, practical ways to shift your environment and create the space needed for growth - and I share them in this episode. In this episode, we cover: The hidden ways your surroundings impact your business growth. How to identify the environmental factors holding you back. Simple changes you can make to spark creativity and build momentum. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk . LEARN MORE Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam…
Many creative business owners get stuck for the same reason… They’re focusing on too many things at once. But the most successful entrepreneurs don’t do everything. They double down on the one thing that moves the needle. Recently, I spent time with 50 incredible entrepreneurs, some making multiple 7-figures a month, at a retreat curated by Daniel Priestley. I saw first hand what separates those who scale effortlessly from those who stay stuck. If you feel stuck in your business and unsure where to place your focus, this episode will give you the clarity you need to break through. In this episode, we’ll cover: Why using too many strategies is killing your progress. How to figure out what ONE thing to focus on. The question to ask yourself to unlock clarity. The secret to crafting an irresistible offer that attracts more clients and doesn’t feel like work. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/ . LEARN MORE Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam…
Do you ever feel like giving up on your business? Like no matter what you try, or how hard you work, things just aren’t feeling right? You’re not alone. Many creative business owners hit those moments of doubt, frustration, and burnout. The problem is, many of them give up just before they break through to the other side. In this episode, I’m sharing three powerful strategies to push through those tough times and come out even stronger. These are strategies that I’ve used myself, and my clients have seen serious results from. You don’t have to keep feeling like this, and with these three strategies, you’ll be able to guide yourself out of this funk whenever that feeling comes up. Covered in this episode: Why we lose motivation for our business and how to get it back. How to reframe the negative stories we tell ourselves that hold us back. The questions to ask yourself every week to shift your focus to the positive. How to control what you focus on to stay driven. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap . LEARN MORE Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8Ljvt Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam…
It’s getting harder and harder for creative business owners to get new customers. Buyers are more sceptical than ever and it feels like there’s too much competition out there to stand out. But there’s a way of cutting through the noise and attracting clients that most creatives aren’t leveraging - their personal brand. This week, I’m joined by Freddie Pullen. Freddie is an expert in story-driven marketing and helps entrepreneurs position themselves as the go-to authority in their space. And in this episode, Freddie shares the strategies he uses with his clients to help them build a personal brand that does the selling for them. If you want to cut your sales cycle in half, effortlessly attract high-value clients and stand out in a crowded market, this episode is for you. Covered in this episode: Why it’s become so essential for creative business owners to build trust with their audience. How to build a personal brand even if you don’t think your story is worth telling. How to capitalise on LinkedIn before it’s too late. Telling your origin story in a way that positions you as an authority without bragging. Why customer acquisition is getting harder - and how to fix it for your business. The key to attracting top talent and opportunities. A powerful exercise to uncover your unique story. Freddie’s incredible journey that led him to leaving a prestigious corporate career track for a life of entrepreneurship. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap . LEARN MORE The Healthy Entrepreneur- https://thehealthyentrepreneurclub.com/ Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT Freddie Pullen on LinkedIn - https://www.linkedin.com/in/freddie-pullen/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam…
How much white space do you have in your diary? If you’re like most creative businesses, your calendar is jam-packed with client work and calls. This may look impressive on the outside, but it’s likely costing you the freedom to grow your business effectively and leads to burnout. I’ve worked with many creative studio owners in this position and have helped them to take back a day a week in their calendars without breaking their business. In this episode, I share the exact strategy you can use so that you can get the time back to work on your business instead of in it, and grow a business that serves you. Covered in this episode: Why creative business owners should avoid a full calendar. How to get back one day a week without breaking your business. The exact formula to work out how many calls and projects you need to grow your business sustainably. The key to building a business that serves you. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap . LEARN MORE Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam…
Are you tired of working endless hours with little reward to show for it? In this episode, I sit down with Robin Waite, a bestselling author, award-winning business coach and former agency owner. Robin is an expert at productising and pricing services and has helped countless creative studio owners gain freedom while growing their business Robin shares his journey from running a successful agency to experiencing burnout and ultimately transforming his approach to business. Now, he coaches creatives to break free from outdated models and challenge limiting beliefs so they can charge what they’re worth, and build businesses they truly love. This episode is packed with actionable insights to help you stop trading your time for money and take your agency to the next level. Covered in this episode: How to avoid burnout as an agency owner. Why productising your services is essential to scaling sustainably. The massive opportunities agency owners are missing by not productising their offering. The 3 principles of productisation and how to apply it to your business. The questions you need to ask all your clients if you want to raise your prices. How to stay creative while building a profitable business. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap . LEARN MORE Get Robin’s book for free - www.fearless.biz/tys Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT Robin Waite on LinkedIn - https://www.linkedin.com/in/robinmwaite Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam…
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