Hilde Mosse comes from one of the wealthiest families in Berlin and stands to inherit an enormous fortune. But she longs for something more meaningful than the luxurious lifestyle her family provides. So Hilde decides to pursue her dream of becoming a doctor. As the Nazis take power in Germany and the Mosse family is forced to flee, Dr. Hilde Mosse lands in New York having nearly lost everything.. She finds her calling treating the mental health of Black youth – and the symptoms of a racist system. In addition to photographs, school records, and correspondence spanning Hilde Mosse’s entire lifetime, the Mosse Family Collection in the LBI Archives includes the diaries she kept between 1928 and 1934, from the ages of 16-22. Hilde’s papers are just part of the extensive holdings related to the Mosse Family at LBI. Learn more at lbi.org/hilde . Exile is a production of the Leo Baeck Institute, New York and Antica Productions. It’s narrated by Mandy Patinkin. This episode was written by Lauren Armstrong-Carter. Our executive producers are Laura Regehr, Rami Tzabar, Stuart Coxe, and Bernie Blum. Our producer is Emily Morantz. Research and translation by Isabella Kempf. Voice acting by Hannah Gelman. Sound design and audio mix by Philip Wilson. Theme music by Oliver Wickham. Please consider supporting the work of the Leo Baeck Institute with a tax-deductible contribution by visiting lbi.org/exile2025 . The entire team at Antica Productions and Leo Baeck Institute is deeply saddened by the passing of our Executive Producer, Bernie Blum. We would not have been able to tell these stories without Bernie's generous support. Bernie was also President Emeritus of LBI and Exile would not exist without his energetic and visionary leadership. We extend our condolences to his entire family. May his memory be a blessing. This episode of Exile is made possible in part by a grant from the Conference on Jewish Material Claims Against Germany, which is supported by the German Federal Ministry of Finance and the Foundation Remembrance, Responsibility and Future.…
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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
Ayo Abbas, Marketing Consultant
The Built Environment Marketing Show is an independent podcast hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Each episode shares useful hints and tips from a built environment marketing context, and the experts on the show know not just marketing but marketing that works for architects and engineers. To me that's the most important part, the ...
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End of year marketing special 2024 with Ayo Abbas
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29:25Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special. It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise. In this episode Dat…
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Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell
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35:40FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. --- Today's episode is all about brand and storytelling but from a consultant's perspective. My guests Nina Farrell from &Agency and Emma Hutton from Hutton a…
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Ep 79: UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal
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19:07FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----- The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B conten…
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Ep 78: Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs, FCB Studios
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37:58FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----- FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs ab…
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Ep 77: How to win your first projects as a new built environment company
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21:21FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ---- When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up t…
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According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each…
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Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series]
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According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table. This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Sn…
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Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google. This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank. Practical Snacks is a spe…
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Ep 73: How to optimise your website home page [Practical Snacks mini-series]
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10:15First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing. This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors …
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Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The mini-series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think wil…
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Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton
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41:27Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here In Jon’s interview for part 1 he talked about: The evolution of digital marketing and how he’s a…
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Ep 70: What one marketing tip would you give to a practice starting out today? - 4th birthday special
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11:30Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week. This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?". And you'll hear responses across three main themes. Thanks so much to those who took part. Julia Nicholls Rob Fiehn …
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EP 69: Event business development and networking tips with Karen Willey
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19:34This episode is an interview from last year with Karen Willey from Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds. Enjoy. About the show The Built Environment Marketing Show is hosted by marketing consultant and content c…
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How to make sure you get the most value out of industry events?
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11:46There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events. About the show The Built Environment Marketing Show is hos…
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Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer
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22:54This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024. …
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This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that. Feel free to email ayo@abbasmarketi…
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Finding your voice to spark change with Professor Sadie Morgan
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37:53Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice. In this episode Sadie shares: - How sh…
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The hidden features of LinkedIn: How to power-up your content’s impact with Stacey Meadwell and Ayo Abbas
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41:09Is your built environment firm making the most out of LinkedIn? It's the social platform for business and has so many hidden features that you may not know exist. The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell. LinkedIn h…
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Introducing AI: get smarter with your built environment marketing
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37:492023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming. So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started. I…
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EP 61: End of year round-up
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20:48Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing. Today is my special end of year episode so you'll get: My podcast stats in numbers A whistle-stop tour of the key themes and discussions from my episodes this …
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Ep 60: From ballerina to architecture marketing with Ellie Sharpe
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36:27Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will. Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina. I…
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Ep 59: How to master LinkedIn as marketers
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30:39Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and pap…
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EP 58 - Growing and marketing your profile online with Chris Simmons
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38:05Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through hi…
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Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew
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40:34Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social. I’ve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing. Our chat has now been tu…
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Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II
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20:53Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one. In this episode, we cover: • How we can gain more credibility as marketers • The importance of i…
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Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea
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27:55Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. I’ve been a fan for a long-time of Hoare Lea's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation…
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Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic
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38:13Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish. Time is always short, and overwhelm is understandable. So: How do you decide what type of content to create? Is it OK to stick to one type of content? Which content channels should you use, and how …
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Ep 53: Growing an architectural firm with Andy Matthews, Roach Matthews
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27:25Welcome to the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. Today’s episode is with Andy Matthews who is a co-founder of an architectural practice called Roach Matthews. I first met Andy a few years back when his practice was starting out and he was a panelist on one of our Build Up networking events on new practic…
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Are you tired of seeing tons of boring marketing in the built environment? Well, you're in luck with this week's episode. It is a short solo episode where I talk about the plethora of boring marketing and how more marketers should be taking a stand to stop it. Resources and links Find out about Abbas Marketing here Check out Rob Mayhew View Hobbycr…
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EP 51:Property, pavilions and partnerships with Andrew Foord, JLL
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21:51How do you make the most out of events and conferences as part of your marketing? As I was heading to UKREiiF last month I interviewed Andrew Foord, Head of UK Marketing at JLL before and after the show. I wanted to see how they approached a major conference where they took a large contingent of staff, hosted their own pavilion and ran a raft of ne…
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Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas
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27:34On the back of attending UKREiiF and other events happening in the current events season, this episode is all about making the best of great content through repurposing so that you get more out of your content. This episode is an example of repurposing in itself, as it's a podcast version of our "It's A B2B Comms Thing' LinkedIn live series from 20…
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Ep: 49 Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas
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48:57Events and conferences are a big investment from both a financial and time perspective but also are a huge opportunity. Today’s episode is jam-packed with hints, tips and practical ideas about how you can make the most out of events so you harness them to get the most value. As I’m off to UKREIIF in a few weeks, I’m speaking to Nathan Spencer, Dire…
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Ep 48: The changing social media landscape with Ayo Abbas
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16:04Today's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not. It's adapted from a talk that I did as part of CommsFest last month, an event for housing associations' comms people. The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do…
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Ep 47: Marketing to help make the world a better place, with Tristram Carfrae, Arup
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30:56Today’s interview is a special one. It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities. Arup is a firm I know well as I have had two stints working there one when I was full-time t…
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Ep 46 - Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo Abbas
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46:45Today’s show is a bit of a collab with BuildUp – a built environment marketing community network. This episode is about personal brand and is taken from a fireside chat online session that I participated in earlier this week. The interviewer is Dom Staindl and the other speaker is Chris Moore from Price and Myers. In this episode you’ll hear about:…
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Ep 45: A concrete approach to TikTok with Andrew Athias
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32:18Today’s interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia. Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off. This interview was recorded the morning after Philadelphia’s loss in t…
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Ep 44: ChatGPT and AI: A big opportunity?
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10:20Welcome back to the new season of The Built Environment Marketing Show. And to mix things up this year I'll be doing a mix of solo episodes and interviews and still publishing once a month. Today's episode is hosted by me Ayo Abbas and sees me gettng to grips with my view on ChatGPT and AI technology. I look into it from a built environment, a mark…
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Ep 43: End of the year marketing roundup and look to '23
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26:35Hello and welcome to The Built Environment Marketing Show roundup hosted by marketing consultant Ayo Abbas from Abbas Marketing. In this episode, I share: the marketing trends I think we should be paying attention to in '23 share some of the best clips and advice from my interviews in 2022 talk about what's next for this show in 23. the funniest bl…
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Ep 42: Research, resi and Gen Z with Sarah Canning and Deenie Lee
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46:15Today's show is a cracker and takes a slightly different angle as we delve more into the world of business-to-consumer (B2C) marketing and talk about the private residential sector. My two amazing guests are Sarah Canning and Deenie Lee, co/founders of the marketing agency The Property Marketing Strategists. In this episode, we talk about: Why data…
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Welcome to my first proper solo episode of The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing. As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications. Anyway, do take a listen to this…
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Ep 40: Securing PR without projects, Hannah Cox
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35:05Today’s special interview is a deep dive into ‘Securing PR without projects.’ My guest was creative PR expert Hannah Cox MCIPR. We covered everything from the difference between press and PR, what journalists really want, wider PR/Comms opportunities worth exploring, how to follow up with a journalist without pestering them, messaging and much more…
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Ep 39: Podcasting - a route to grow your business with Emma Drake
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41:48The growth in podcast listening in the UK is due to grow to 28 million listeners by 2026. If you fancy getting a piece of the podcasting pie for your business do check out my podcast interview with Comms Consultant Emma Drake where we talk about podcasting for growth. We cover a lot of ground including: What to think about when picking a topic and …
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Ep 38: How to get your LinkedIn activity firing on all cylinders, Stacey Meadwell
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44:07LinkedIn is the social platform for business and in this episode which is my 3rd recording over on LinkedIn we took a deep dive into ‘How to get your LinkedIn activity firing on all cylinders with my guest property writer Stacey Meadwell. We covered a lot of ground including: what to post what makes a good post what types of posts to do and how oft…
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Ep 37: Putting your best business foot forward to win work – Leonie Thomas
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37:46Work-winning and networking are fundamental parts of staying in business, so it was a joy to talk to Leonie Thomas from Red Jasper Consulting on these two very important things. We delved into: The difference between responding vs reacting when it comes to bidding The importance of having the right mindset as a bidder and how it can positively tran…
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Ep 36: How to improve your website without spending a ton of money with Tom Garfield
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37:31Conversions, behavioural analytics, SEO, backlinks, cyber security, the importance of having a good content strategy and how to avoid rage clicks are just some of the topics covered in this highly action packed episode of The Built Environment Marketing Show. My guest is Tom Garfield from Tom Garfield Marketing and we take a deep dive into ‘How to …
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Hello and welcome to The Built Environment Marketing Show and I’m still your host Ayo Abbas from Abbas Marketing. This special episode is to let you know about our new podcast name and that we'll start our new season of episodes on here from Friday October 07. And the biggest news is that we're going live every day this week. W/c October 3 where I'…
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Thanks so much for being a regular listener of Marketing In Times of Recovery hosted by me, Ayo Abbas, a built environment marketing consultant. To celebrate hitting a milestone of 6000 downloads I wanted to share a bit more about how the podcast came about with you. The show will be on a break until September so do use the summer to relax and catc…
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Ep 35: Communicating Engineers, Chris Moore, Price & Myers
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47:02Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group comm…
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Ep 34: Strategy, people and interims with Caroline Copland
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28:38If you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you. It features Caroline Copland who is an interim marketing director talking about her latest role at Rider Levett Bucknall. In this talk we look at: Moving from a regional led to sector led strategy How listening holds the key…
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Strategy, Technology & Digital [REPLAY] with Pascale Scheurer
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34:47I’m finalising my next podcast interview, so time for another throwback this week, my interview with Pascale Scheurer from July 2020. As it’s Digital Construction Week, this conversation feels even more pertinent covering ‘Strategy, technology & digital’. Pascale has had a varied career from working in tech to architecture and has amazing insights …
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