Ep 74: SEO basics to keep your content rank on Google [Practical Snacks mini-series]

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Player FM - Internet Radio Done Right

اضافه شده در four سال پیش

محتوای ارائه شده توسط Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

We Have The Receipts

1
Battle Camp S1: Reality Rivalries with Dana Moon & QT 1:00:36

13 روز پیش1:00:36

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

1:00:36

Do you have fond childhood memories of summer camp? For a chance at $250,000, campers must compete in a series of summer camp-themed challenges to prove that they are unbeatable, unhateable, and unbreakable. Host Chris Burns is joined by the multi-talented comedian Dana Moon to recap the first five episodes of season one of Battle Camp . Plus, Quori-Tyler (aka QT) joins the podcast to dish on the camp gossip, team dynamics, and the Watson to her Sherlock Holmes. Leave us a voice message at www.speakpipe.com/WeHaveTheReceipts Text us at (929) 487-3621 DM Chris @FatCarrieBradshaw on Instagram Follow We Have The Receipts wherever you listen, so you never miss an episode. Listen to more from Netflix Podcasts.…

حدود یک سال پیش 9:00

MP3•خانه قسمت

Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google.

This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank.

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.

DOWNLOAD OUR FREE SEO BASICS CHECKLIST

Resources and links

Google Search Console

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

Catch up on previous 'snacks'

Optimising your website home page

Introducing Practical Snacks

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:

Donate to help cover the costs for making this show
Sharing about the show on socials
Following us on Apple or Spotify
Leaving us a review on Apple or Spotify
Or telling a friend about the show who you think will benefit.

Mentioned in this episode:

UKREiiF Event prep checklist free download

Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025

93 قسمت

#Business #Marketing #Arts #Graphic Design #Built Environment #Property #Construction #Strategic Communications #Entrepreneur #Ayo Abbas, Marketing Consultant #Ayo Abbas #Marketing Consultant #Communication

Ep 74: SEO basics to keep your content rank on Google [Practical Snacks mini-series]

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google.

This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank.

DOWNLOAD OUR FREE SEO BASICS CHECKLIST

Resources and links

Google Search Console

About the show

Catch up on previous 'snacks'

Optimising your website home page

Introducing Practical Snacks

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:

Donate to help cover the costs for making this show
Sharing about the show on socials
Following us on Apple or Spotify
Leaving us a review on Apple or Spotify
Or telling a friend about the show who you think will benefit.

Mentioned in this episode:

UKREiiF Event prep checklist free download

Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025

93 قسمت

Alla avsnitt

1
Making the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo Abbas 24:55

۳ روز پیش24:55

24:55

In this second part of our special two-part episode of the Built Environment Marketing Show, we continue exploring UKREliF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event. In this episode, we go deep into how to prep before, during and after the event with a host of tips on how you can get the maximum bang from your attendee buck. DOWNLOAD MY UKREiiF PREP CHECKLIST Resources and links Abbas Marketing UKREiiF Growth Ignition About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

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Making the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo Abbas 31:39

10 روز پیش31:39

31:39

This special two-part episode of the Built Environment Marketing Show focuses on UKREiiF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event. In this episode, we have a look at: Strategic planning tips to navigate an event with 13,000+ delegates Tips on networking and how to build fruitful business relationships New features and formats for 2025 at the show Some of the must-see sessions DOWNLOAD MY UKREiiF PREP CHECKLIST Resources and links Abbas Marketing UKREiiF Growth Ignition About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

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Reframing sustainability and climate communications - Part 2, with Rosie Cade and Brigitte Clements 24:17

۶ weeks پیش24:17

24:17

Today's episode is part II of a two parter. Make sure you check out part 1 if you haven't had a chance to do so yet. My two amazing guests, Brigitte Clements and Rosie Cade talk about the really important topic of sustainability and climate change which seems to be dropping down in priority of our industry agenda. We covered a lot of ground across the two episodes including: The role of marketing in sustainability Tips for effective sustainability communication The importance of networking, learning and community The role of policy and government How you can upskill and be more informed as a marketer Resources and links Abbas Marketing Rising Tide Loki Architecture and Development Architects Climate Action Network (ACAN) Don't Waste Buildings Network Green Finance Institute UK Green Building Council (UKGBC) DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDE About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

1
Reframing sustainability and climate communications - Part 1, with Rosie Cade and Brigitte Clements 27:43

۷ weeks پیش27:43

27:43

We're back for 2025 with a new themed approach where I'll be cover a theme or topic from a range of angles over a number of weeks. Today's episode is part I of II. And do I have a treat for you, with two amazing guests, Brigitte Clements and Rosie Cade sustainability and climate change. Key discussion topics include: The role of marketing in sustainability Tips for effective sustainability communication The importance of networking, learning and community The role of policy and government How you can upskill and be more informed as a marketer Resources and links Abbas Marketing Rising Tide Loki Architecture and Development Architects Climate Action Network (ACAN) Don't Waste Buildings Network Green Finance Institute UK Green Building Council (UKGBC) DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDE About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

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The Built Environment Marketing Show is back for 2025 4:46

۸ weeks پیش4:46

4:46

We're back baby!! Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. This episode is a short one where I'll be sharing more on how I'm planning to take this show forward this year. I've got lots of excited things lined up so do take a listen and if you've any feedback you'd like to give me do email me ayo@abbasmarketing.com In this episode Being back New format for 25 What's happening next Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. Freebies Social media marketing posting checklist Practical Snacks Mini-series Playbook Resources and links Abbas Marketing About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

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End of year marketing special 2024 with Ayo Abbas 29:37

21 weeks پیش29:37

29:37

Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special. It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise. In this episode Data and digits Themes and clips Predictions for 2025 What's next for the show Bloopers and outakes Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. Freebies from 2024 Social media marketing posting checklist Practical Snacks Mini-series Playbook esources and links Abbas Marketing Hutton &Agency About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Episodes in 2024 Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell Ep 79 : UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal Ep 78 : Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs Ep 77: How to win your first projects as a new built environment company? Ep76: Podcast guesting: here's how to secure more [Practical Snacks mini-series] Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series] Ep 74: SEO basics to keep your content on top [Practical Snacks mini-series] Ep 73: How to maximise impact on your website home page Ep 72: Introducing ‘The Practical Snacks’ mini-series Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton Ep 70: What marketing tip would you give a practice starting out today? Ep 69: Event business development and networking tips Ep 68: Ep 68: Are you ready to make it happen? Ep 67: How to make sure you get the most value out of industry event? Ep 66: Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer Ep 65: Successful marketing starts with messaging, targeting and positioning Ep 64: Finding your voice to spark change with Professor Sadie Morgan OBE Ep 63: The hidden features of LinkedIn: How to power-up your content’s impact Ep 62: Introducing AI: get smarter with your built environment marketing Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

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Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell 35:52

25 weeks پیش35:52

35:52

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. --- Today's episode is all about brand and storytelling but from a consultant's perspective. My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms. Key discussion topics include: Understanding the connection between storytelling and brand How to develop your brand strategy to differentiate your practice The need to build strong brand foundations Whether brand or strategy are a 'dirty' word Ways to uncover client perceptions about your firm Resources and links Abbas Marketing Hutton &Agency About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. FIND OUT ABOUT OUR END OF YEAR SERVICES Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

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Ep 79: UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal 19:19

28 weeks پیش19:19

19:19

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----- The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B content to position themselves with the Government agenda post budget. This episode is a B2B Comms Breakdown live that I hosted last Friday with Stacey Meadwell and Shirin Iqbal . In the live we talked about: How to figure out your message and approach that will resonate with the government agenda Ways to find opportunities to share your solutions, thoughts and opinions What journalists want and are looking for The need for speed and quick turnarounds. About the show TAKE THE BUILT ENVIRONMENT MARKETING SHOW SURVEY AND WIN A POWER HOUR CALL The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Links Work with Ayo and Abbas Marketing - End of Year services Cany Ash - Profitable neighbourhoods campaign Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

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Ep 78: Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs, FCB Studios 38:10

30 weeks پیش38:10

38:10

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----- FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future. In this episode, we talked about: How FCB Studios reimagined their brand strategy and found a refreshed voice Why choosing an agency outside the architecture industry led to fresh thinking and an impactful branding approach The importance of storytelling and focusing on social impact and cultural value to elevate their brand story Resources and links Abbas Marketing FCB Studios Nice and Serious About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

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Ep 77: How to win your first projects as a new built environment company 21:34

32 weeks پیش21:34

21:34

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ---- When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder ' How to win your first projects as a new built environment company' Even if you're an already established firm, many of the ideas I share in this episode are just as applicable to you. Resources and Links Abbas Marketing Ep 65: Successful marketing starts with messaging, targeting and positioning SEO basics to keep your content on top Magnus Ström: Ep 25: Finding your niche and focus About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

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Ep 76: Podcast guesting: here's how to secure more [Practical Snacks mini-series] 9:55

36 weeks پیش9:55

9:55

According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week. This episode of 'Practical Snacks' looks at how you can secure more podcast guest bookings. I share: How to research and find relevant podcasts The key questions to ask yourself in order to create a compelling pitch How to prepare for a podcast interview How to promote a podcast appearance DOWNLOAD OUR PRACTICAL SNACKS MARKETING MINI-SERIES PLAYBOOK HERE About the show Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. The Built Environment Marketing Show is hosted by Marketing Consultant Ayo Abbas and shares best practice pragmatic marketing approaches for architects and engineers. Resources and links Abbas Marketing Listen Notes - Good for podcast research as well as Spotify and Apple Interchange podcast - the integrated transport delivery podcast I host and produce Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

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Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series] 9:29

37 weeks پیش9:29

9:29

According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table. This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. Resources and links Abbas Marketing Architizer Future Fest - How to tell better stories to get better clients free webinar Headline by Co-Schedule Mailerlite About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Catch up on previous 'snacks' SEO basics to help your content rank on Google Optimising your website home page Introducing Practical Snacks Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

1
Ep 74: SEO basics to keep your content rank on Google [Practical Snacks mini-series] 9:00

38 weeks پیش9:00

9:00

Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google. This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. DOWNLOAD OUR FREE SEO BASICS CHECKLIST Resources and links Abbas Marketing AHREFS SEMRush Keywords Everywhere Google Search Console About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Catch up on previous 'snacks' Optimising your website home page Introducing Practical Snacks Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

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Ep 73: How to optimise your website home page [Practical Snacks mini-series] 10:27

39 weeks پیش10:27

10:27

First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing. This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors who land on it. Grab your free optimising your website home page checklist. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. Resources and links Abbas Marketing Optimising your website home page checklist About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show If you like this show, don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

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Ep 72: Introducing ‘The Practical Snacks’ marketing mini-series 2:41

40 weeks پیش2:41

2:41

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The mini-series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think will find this actionable style content valuable. Topics that will be covered from next include website home pages, SEO, email, podcasting and LinkedIn profiles. Resources and links Abbas Marketing About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

1
Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton 41:39

42 weeks پیش41:39

41:39

Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here In Jon’s interview for part 1 he talked about: The evolution of digital marketing and how he’s always tended to take a digital-first approach to marketing his practice. The importance of building a strong personal brand in architecture Local marketing for architecture firms and the need to get stuck in. Networking and community engagement and how it can benefit all aspects of your business and mindset. How he’s developed websites over the years How he has taken a productised approach to market his design services. Once you’ve finished listening, make sure you head over to the Architecture Business Club here https://architecture-business-club.captivate.fm/listen to hear part II of the crossover interview where Jon interviews me about digital marketing for architecture firms. Links Abbas Marketing Jon Clayton About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 70: What one marketing tip would you give to a practice starting out today? - 4th birthday special 11:42

44 weeks پیش11:42

11:42

Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week. This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?". And you'll hear responses across three main themes. Thanks so much to those who took part. Julia Nicholls Rob Fiehn Pascale Scheurer Lynda Thompson Amy Edwards Shirin Iqbal Angela Lyons Alex McCann Ashley Fauguel About the show The show was set up by me Ayo Abbas on July 03 2020 to showcase the very best in built environment marketing. Find out more about the work I do at https://www.abbasmarketing.com/ Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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EP 69: Event business development and networking tips with Karen Willey 19:46

51 weeks پیش19:46

19:46

This episode is an interview from last year with Karen Willey from Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds. Enjoy. About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. This show is independent and if you're a regular listener you can show your support by: Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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How to make sure you get the most value out of industry events? 11:58

1 year پیش11:58

11:58

There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events. About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer 23:07

1 year پیش23:07

23:07

This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer , Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024. I'm heading to Leeds for UKREiiF if you are and fancy meeting for coffee do email ayo@abbasmarketing.com Resources and Links UKREiiF Build Up The Build-Up UKREiIF breakfast event - Wednesday 22 May Abbas Marketing Oneworks Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Successful marketing starts with messaging, targeting and positioning 8:33

1 year پیش8:33

8:33

This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that. Feel free to email ayo@abbasmarketing.com if you have any questions. About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing . It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Finding your voice to spark change with Professor Sadie Morgan 38:05

1 year پیش38:05

38:05

Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE , co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice. In this episode Sadie shares: - How she found her voice - The importance of having a mentor helped her to hone her speaking skills and voice - Her passion about championing good design and the importance of community - Why she believes that the industry needs more diversity - Her plans for the future. Resources and links Abbas Marketing dRMM Quality of Life Foundation Music in Offices - City of Women National Infrastructure Commission Ways you can support this show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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The hidden features of LinkedIn: How to power-up your content’s impact with Stacey Meadwell and Ayo Abbas 41:21

1 year پیش41:21

41:21

Is your built environment firm making the most out of LinkedIn? It's the social platform for business and has so many hidden features that you may not know exist. The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell . LinkedIn has a brilliant range of content creation tools, but not all of them are immediately obvious or are underused as they don’t really shout about the fact that they exist. Many of these features and tools can increase your range of content, boost engagement and propel your reach. They can help you stand out from the crowd and build stronger connections. We did a deep dive into: Creator mode, LinkedIn Events, LinkedIn Audio and LinkedIn video and tons more. To access the slides and to watch the video recording for this episode click here. Resources and Links Abbas Marketing Stacey Meadwell Tools Streamyard Restream Ecamm Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Introducing AI: get smarter with your built environment marketing 38:01

1 year پیش38:01

38:01

2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming. So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started. It’s a case of not being fooled as AI wasn’t really the new kid on the block but has been around for quite some time. And it’s already in many of the day-to-day marketing tools you may already use. We talked about how built environment firms can harness AI in their marketing and provide practical ways of application from marketing, content creation /communications and graphic design perspectives so there’ll be something that will apply to us all. Key takeaways: - A quick rundown on what AI is - AI tools that we’ve used - Practical ways you can get started using AI in your marketing workflows The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers. And I'm happy that we tend to go deep and real conversations with real marketers out in the open. I want you to be so inspired that you come away wanting to try new things. Resources and Links Abbas Marketing Bloom Creative Bidwells Click here for the full shownotes including a list of the tools mentioned in this episode. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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EP 61: End of year round-up 21:00

1 year پیش21:00

21:00

Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing . Today is my special end of year episode so you'll get: My podcast stats in numbers A whistle-stop tour of the key themes and discussions from my episodes this year A look forward to what's in store for '24 And some of the Bloopers from this season. Thanks to all my listeners and guests who have supported the show this year. Episodes Ep 60: From ballerina to architecture marketing with Ellie Sharpe Ep 59: How to master LinkedIn as marketers Ep 58: Growing and marketing your profile online with Chris Simmons Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic Ep 53: Growing an architectural firm with Andy Matthews, Andy Matthews Studio EP 52: Boring, boring, boring: how to inject creativity into your marketing EP 51: Property, pavilions and partnerships with Andrew Foord, JLL Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas Ep 49: Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas Ep 48: The changing social media landscape with Ayo Abbas Ep 47: Marketing to help make the world a better place with Tristram Carfrae, Arup Ep 46: Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo Abbas Ep 45: A concrete approach to TikTok with Andrew Athias Ep 44: ChatGPT and AI: A big opportunity? Resources and links 12 days of Martech download How to tell stories to get better clients webinar - Architizer Future Fest Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 60: From ballerina to architecture marketing with Ellie Sharpe 36:40

1 year پیش36:40

36:40

Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing . Today’s episode features Ellie Sharpe , the Marketing and Business Development Director at Perkins+Will . Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina. In this episode, we talk about Succession planning and acquisitions The power of focusing on the human story and campaigns How thought leadership and innovation are key parts of their marketing approach Their approach to awards and the role is has played in boosting visibility How they've re-adopted an 'old school' tool for presentations, pitches and collaboration Links Abbas Marketing Perkins&Will U+I About the show The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 59: How to master LinkedIn as marketers 30:51

1 year پیش30:51

30:51

Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and paper to hand. In this episode we talk about how Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality content how he balances his full time job and side projects the disconnect between architecture education and realities of practice, the importance of reaching beyond the industry to explain architecture's value to the public. why more architects should embrace marketing to communicate their skills Links Abbas Marketing Stacey Meadwell Watch previous episodes of Stacey and Ayo's B2B breakdown Lives About the show The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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EP 58 - Growing and marketing your profile online with Chris Simmons 38:17

۲ years پیش38:17

38:17

Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing . In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through his Architects INstruction Community, runs sketching schools and has a newsletter about wellbeing. Basically, he's busy, busy busy!! I connected with Chris Simmons online via LinkedIn during one of the lockdowns and have been impressed and following his content ever since. He shares a wealth of knowledge about working in architecture, drawing and sketching as well as creating brilliantly engaging video content. If you've not done so already - it's well worth checking out Chris' Instagram and LinkedIn profile for inspo. In this episode we talk about how Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality content how he balances his full time job and side projects the disconnect between architecture education and realities of practice, the importance of reaching beyond the industry to explain architecture's value to the public. why more architects should embrace marketing to communicate their skills Links Squire and Partners Abbas Marketing Architects Instruction The well-meaning Architect About the show The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew 40:46

۲ years پیش40:46

40:46

Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social. I’ve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing. Our chat has now been turned into my latest podcast episode that is out today. It's a fun, high-energy, tongue-in cheek episode packed with hints, tips, banter and stories so you can avoid the pitfalls that we’ve identified. Resources and Links Abbas Marketing website Architecture Social Website Build-Up Networking Community Viral post with to.scale co-lab with Architecture Social About the show The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II 21:06

۲ years پیش21:06

21:06

Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one. In this episode, we cover: • How we can gain more credibility as marketers • The importance of innovation and creativity • The role of AI in marketing • Prioritising quality over quantity. Resources Abbas Marketing Hoare Lea website About the show The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

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