Ep 60: From ballerina to architecture marketing with Ellie Sharpe

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.

Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will. Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina.

In this episode, we talk about

• Succession planning and acquisitions
• The power of focusing on the human story and campaigns
• How thought leadership and innovation are key parts of their marketing approach
• Their approach to awards and the role is has played in boosting visibility
• How they've re-adopted an 'old school' tool for presentations, pitches and collaboration

Links

Abbas Marketing

Perkins&Will

U+I

About the show

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

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• Donate to help cover the costs for making this show
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Mentioned in this episode:

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I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey