Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

On the back of attending UKREiiF and other events happening in the current events season, this episode is all about making the best of great content through repurposing so that you get more out of your content.

This episode is an example of repurposing in itself, as it's a podcast version of our "It's A B2B Comms Thing' LinkedIn live series from 2022.

Resources and links

• Find out about Abbas Marketing
• Check out Stacey's website
• Find out more about Susie Lober
• Shield
• Otter
• Meet Edgar

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects.

Ways you can support this show

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

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I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey