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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic
Manage episode 372485435 series 2941560
محتوای ارائه شده توسط Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish.
Time is always short, and overwhelm is understandable. So:
- How do you decide what type of content to create?
- Is it OK to stick to one type of content?
- Which content channels should you use, and how many?
This episode is taken from a live that I Ayo Abbas did over on LinkedIn with Stacey Meadwell for our new monthly live series called the B2B Comms Breakdown.
Resources and links
- Find out about Abbas Marketing
- Check out Stacey's website
Bye bye for now
This podcast is now taking a bit of a Summer break and will be back in September.
More on the show
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects.
If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
Mentioned in this episode:
UKREiiF Event prep checklist free download
Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025
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