Strategies to improve business performance.
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Podcast by Vantage Performance
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CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
Ty Hayes from Growth Generators
Are you striving to build a high-performing marketing team that accelerates growth for your organisation? Dive into the insights and strategies of award-winning former Chief Marketing Officer (CMO), Ty Hayes, and leading CMOs and experts. This podcast is designed for marketing leaders seeking to optimise their team's performance to drive unparalleled results. Tune in to: - Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilities - Di ...
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The Revenue Insights Podcast is your one stop shop to unlock a wealth of knowledge shared by the greatest minds in RevOps. Tune in every Thursday for exclusive interviews on strategy, thought-leadership and industry secrets to take your understanding of RevOps to the next level.
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Want to market or pitch your way to the top? What about understanding the trends that impact our industry? Enter the world of “Market or Pitch!” The all marketing & PR news/data podcast from a vantage Black and Brown perspective featuring Yesenia Reinoso and Corey Davis. Like, share, comment, or subscribe to “Market or Pitch” on major podcasts and YouTube. All 28 S1, S2, and S3 volumes are available across all top platforms. All 6 (Y1 and Y2) episodes of "Freestyle" and the limited series ep ...
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Want to be a high-achiever? We talk to the top performers in their fields about what it takes to become just that! Across industry and career fields there are some habits that the highest achievers have adopted to help them reach peak performance. Discover what those at the top of their games do to keep them ahead of the pack and continuously achieving. From Real Estate to top-athletes, Engineers to CEOs - we get the scoop on the key things that keep these bar-setters performing head and sho ...
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Discover the premier and original podcast dedicated to wildland firefighting, the vibrant culture surrounding wildland firefighters, firefighter mental health and physical performance, and the wilderness - The Anchor Point Podcast... Join our global community as we delve into the captivating stories of Wildland Firefighters, shed light on career opportunities, promote fire prevention awareness, educate the public, and openly discuss the mental health struggles and triumphs faced by firefight ...
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Building High-Performance Sales Cultures in Technology with Joe McNeill, Chief Revenue Officer at Influ2
39:37
This week on the Revenue Insights Podcast, Guy Rubin, founder and CEO of Ebsta, speaks with Joe McNeill, Chief Revenue Officer at Influ2. In this episode, Guy and Joe explore the shift towards person-based advertising, the importance of genuine connections with decision-makers, and the evolving landscape of B2B sales cycles. They also discuss the n…
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This week on the Revenue Insights Podcast, Guy Rubin, founder and CEO of Ebsta, speaks with Brady Holcomb, Fractional CRO at Matium. In this episode, Guy and Brady explore the critical need for aligning sales and marketing teams through shared revenue goals, insights on effective lead qualification, and the transformative role of AI in sales. Brady…
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Data-Driven Strategies for B2B Sales Success with Ron Gupta, Chief Revenue Officer at EvolutionIQ
38:45
This week on the Revenue Insights Podcast, Guy Rubin, founder and CEO of Ebsta, speaks with Ron Gupta, Chief Revenue Officer at Evolution IQ. In this episode, Guy and Ron explore the intricacies of revenue generation, customer retention, and the evolving role of technology in sales. They discuss how Ron shaped effective go-to-market strategies, and…
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Beat the Benchmark: 2024 B2B Sales Benchmarks and How to Improve Rep Quota Attainment [Live Webinar Replay]
29:58
This week on the Revenue Insights Podcast, Adam Roberts, Sales Director at Ebsta, and Guy Rubin, Ebsta’s founder and CEO, explore key insights from analyzing billions of dollars of pipeline data, focusing on the challenges sales teams face, the importance of prioritizing the right opportunities, and how to handle objections.Guy Rubin is the founder…
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Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover: Pivotal moments that shaped Seth's career, starting from his transformative first job at Evian to his entrepreneurial endeavours. Leadership mistakes, lessons learned, and the importance of prioritisation, focusing on what truly matters. The…
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In this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list. Learn how an entrepreneurial CMO mindset is not exclusively tied to start-ups or venture capital environments but is relevant to any CMO facing dynamic market conditions. Discover how CMOs from brands like The…
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This week on the Revenue Insights Podcast, we’re excited to share a talk by the redoubtable Guy Rubin, Founder and CEO of the Revenue Operations Community.In this episode, Guy dives deep into the power of clean data and how it transforms sales strategies. On stage at GTM EMEA 2024 hosted by Pavilion, Guy emphasizes the importance of focusing on you…
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This week on the Revenue Insights Podcast, we are joined by Louis Poulin, Vice President of Revenue Operations at Buildertrend.In this episode, Guy and Louis explore improving the efficiency and effectiveness of revenue generation by consolidating and aligning operations teams. Discover how to make an impact in just 90 days, understand what factors…
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73. Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut
9:47
Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares: How he accidentally became a developer and how his engineering-focused background blends perfectly with marketing His mindset for tackling unconventional and challenging projects, and fostering re…
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This week on the Revenue Insights Podcast, we are joined by Kathleen Booth, SVP of Marketing and Growth at Pavilion.In this episode, Guy and Kathleen explore community-led marketing and its impact on pipeline growth, how data can be used to drive a community-led GTM strategy, and how to improve customer retention through cohort analysis.As Senior V…
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This week on the Revenue Insights Podcast, we are joined by Michael Dalley, CRO at Aerial Vantage.In this episode, Guy and Michael explore the lessons Michael has learned over his twenty years of sales leadership experience. Discover the importance of forecasting accuracy, the potential of the Challenger methodology, and why you can’t sell to someo…
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72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut
36:42
In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing. Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes t…
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This week on the Revenue Insights Podcast, we are joined by Katharine Reagan, Chief Revenue Officer at Sago.In this episode, Guy and Katharine explore how Sago have pivoted from an exclusively Inbound-led to an Outbound sales motions, touching on the four ‘metrics that matter’, when to introduce qualification methodologies, and the four stages of t…
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Bev Bury, Chief Marketing Officer (CMO) at Flinders University returns to share her invaluable leadership lessons and insights from her career. In this episode Bev shares: The pivotal moments that shaped her as a leader, including her time as an account manager at a London advertising agency, and the importance of simplifying complex problems. The …
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This week on the Revenue Insights Podcast, we are joined by JD Miller, Chief Revenue Officer at Kantata. In this episode, Guy and JD dive into the importance of leveraging data analysis in sales to become a top performer, as well as the impact of technology and data on sales teams. JD shares the attributes of top performers, the importance of perso…
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This week on the Revenue Insights Podcast, we are joined by Anthony Palladino, Chief Revenue Officer, Blake Kelly, Head of Enablement and Partnerships and Kirsten Vonck, Head of Customer Success at Mabl.In this episode, Lee, Anthony, Blake and Kirsten explore how the Value Hypothesis framework goes beyond basic discovery to drive sales success and …
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70. How to triple the experiment velocity of your marketing team and drive thousands of new leads
11:54
In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University. Tune in as Ty reveals: The drivers for Growth Hacking at Curtin Univ…
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69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment
36:02
In this episode, you will discover: A game plan to approach your first 12 months in a CMO role. How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation, to outbound sales. The strategies and techniques Bev implemented to buil…
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Active Listening, Intent Data, and Events as Pipeline Game Changers with Leslie Venetz of The Sales-Led GTM Agency
34:28
This week on the Revenue Insights Podcast, we are joined by Leslie Venetz, Founder of The Sales-Led GTM Agency.In this episode, Lee and Leslie explore the impact of intent on win rates, including how to effectively use data and intent signals throughout the sales process, the role of events in sales, and the importance of active listening.Leslie is…
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68. Psychological Safety: The Key to High-Performing Marketing Teams with Ty Hayes | Discover why this is the #1 ingredient for creativity, collaboration and innovation
18:30
In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety. This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent. From battling hierarchical …
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This week on the Revenue Insights Podcast we are joined by Kristen Habacht, Chief Revenue Officer at Typeform.In this episode, Lee and Kristen explore product-led growth (PLG) motions, touching on Typeform’s single funnel approach and where zero party data feeds into it. They further discuss why PLG salespeople need to avoid falling into the bad ha…
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67. Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at the University of South Australia
17:25
In this episode, Sarah Cutbush reveals the leadership lessons that have helped her succeed as Chief Marketing and Communications Officer at the University of South Australia (UniSA) Sarah leads a marketing and communications team of 80 people and we are delighted to have her back on the podcast to share her leadership experience and insights. Sarah…
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This week on the Revenue Insights Podcast we are joined by Jarred Young, VP of Sales at Maropost.In this episode, Lee and Jarred discuss what defines top performing sales reps, including how Jarred helps to move his reps from good to great, why it’s important to focus on execution, and how partnerships can be an effective channel.Jarred is VP of Sa…
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This week on the Revenue Insights Podcast we are joined by Chris Turner-Green, Vice President of Sales, EMEA at TechnologyAdvice.In this episode, Lee and Chris explore B2B media sales, discussing how it differs from wider B2B sales and how it is shifting towards being more similar to B2C sales. They also touch on how to become a thought leader and …
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This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover: How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategi…
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This week on the Revenue Insights Podcast we are joined by Akira Mamizuka, Vice President of Global Sales Operations at LinkedIn. In this episode, Lee and Akira explore LinkedIn’s sales ops structure, quota setting philosophy, and strategies for driving performance improvement, as well as the characteristics of top performers and how LinkedIn optim…
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In this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing. The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education. Ty explains how…
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This week on the Revenue Insights Podcast we are joined by Willem Hendrickx, CRO at Vectra AI.In this episode, Lee and Willem explore Vectra AI’s sales function, including their approach to partnerships, combining quality and quantity for the 2024 pipeline, and Willem’s approach to leadership.Willem is CRO at Vectra AI, an AI-driven threat detectio…
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This week on the Revenue Insights Podcast we are joined by Paulo Veloso, CRO at Digibee.In this episode, Lee and Paulo discuss the importance of outcome-based selling, why finding the right fit is crucial to building a high-performing team, and how to think outside the box when selling.As CRO at Digibee, Paulo leads the global sales and business de…
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64. How to increase the capacity, agility and strategic focus of your marketing team by reducing BAU (Business as Usual) work
15:01
Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. Ty shares his definition of BAU work being the routine, repetitive work that t…
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This week on the Revenue Insights Podcast we are joined by Fractional CRO John Hammond.In this episode, Lee and John explore the 2024 B2B Sales Benchmark Report findings and discuss their own experiences of top performers, the current state of sales coaching, and how to effectively lead high performance teams.As a fractional Chief Revenue Officer, …
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Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams. In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams. Listen to the short episode to find out how the CMO Leadership Podcast endeavours to provide even more value to curr…
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Reframing Our Relationship With Fire Through Mentorship And Stewardship With Dr. Sasha Berleman
1:44:34
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در پخش در آینده
لیست ها
پسندیدن
دوست داشته شد
1:44:34
People have lived collaboratively with fire, and fire has brought and supported life since time immemorial. This was something Dr. Sasha Berleman heard when she was a young adult enrolled in an educational program at a nature reserve that her grandmother used to take her to. This sent her on a lifelong journey to explore and educate others on livin…
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This week on the Revenue Insights Podcast we are bringing you a very special episode all about what sets apart top performers. Featuring insights from our previous guests Sean Frazer, Chris Elliott, Jennie Drimmer, Adrian Davis, Bob Marsh, Collin Mitchell, and Aaron Hill, this is an episode you don’t want to miss out on.…
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On The Line And In The Ring: Fighting For Strong Relationships With Chase And Sammy Worthington
1:50:08
1:50:08
در پخش در آینده
در پخش در آینده
لیست ها
پسندیدن
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Explore the thrilling intersection of firefighting and professional boxing in this captivating episode. On today's show, Chase and Sammy Worthington stop by to talk about what it takes to make a strong, lasting relationship through their personal experiences with a wildfire career and a professional boxing career. Chase Worthington, a Squad Leader …
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In this exclusive episode of the Revenue Insights Podcast, Guy presents the key insights from the 2024 B2B Sales Benchmark Report and reveals how top sales performers are achieving success, delves into how technology can streamline the qualification process and improve sales team performance, and why effective objection handling, relationship build…
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In this episode, Lee and Jennie explore sales kickoffs, discussing how to make them engaging and effective as well as how to communicate business impact during them. They further dig into why sellers need to slow down during discussions with clients.توسط Ebsta
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62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation
41:54
Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. In this episode, we discuss: What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation How growth hacking extends beyond the traditional boundaries of market…
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Effective Leadership, Evolving Go-To-Market Strategies, and Self-Sourcing with Chris Elliott, CRO of BizLibrary
38:01
In this episode, Lee and Chris explore the evolving sales landscape and how this is affecting BizLibrary’s go-to-market strategy, how self-sourcing sets top-performing salespeople apart, and how to make a balanced work environment that lets people thrive while still delivering results.توسط Ebsta
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Should You Replicate Your Top Performers? With Sean Frazer, VP of Revenue Operations at Dental Intelligence
45:13
In this episode, Lee and Sean explore RevOps at Dental Intelligence, from the four data points critical to every sale to the time-saving capabilities and use cases of AI. They further touch on whether or not you should replicate your top performers as they might not always be using the best practices.…
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In this episode, Lee and Frédéric discuss the paramount importance of the discovery stage for managing QLM’s customers’ journeys, including how to align sales teams on the ICP, what sets apart the top performers, and how Frédéric helps his teams hit their targets.توسط Ebsta
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In this episode, Lee and Stephen discuss the importance of authenticity, relationship building, and open communication with customers for sales and RevOps leaders.توسط Ebsta
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This week on the Revenue Insights Podcast, we are joined by Srujan Joshi, Revenue Operations Lead at EventMobi.توسط Ebsta
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The State of B2B Sales in 2024 with Carlos Nouche, VP at Visualize, Inc. and Lisa Schnare, Managing Partner at ValueSelling Associate, Inc
38:53
This week on the Revenue Insights Podcast, we are joined by Carlos Nouche, VP at Visualize, Inc. and Lisa Schnare, Managing Partner at ValueSelling Associate, Inc.توسط Ebsta
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In this exclusive episode of the Revenue Insights Podcast, we delve back into the vault to pick the most impactful insights from our expert guests of 2023. We'll spotlight key takeaways that slipped by, aiming to supercharge your go-to-market strategy, thought leadership, and beyond, propelling them to new heights.…
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Navigating Sales Chaos and Clarifying Opportunities for Revenue Teams with Adrian Davis, President and CEO at Whetstone
37:19
This week on the Revenue Insights Podcast, we are joined by Adrian Davis, President and CEO at Whetstoneتوسط Ebsta
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This week on the Revenue Insights Podcast, we are bringing you a special episode on understanding why you win and lose deals, and then leveraging that data to close more deals consistently. We’re revisiting four of our esteemed guests: Loren Brockhouse, Zach Gropper, Rouzbeh Rotabi, and Eddie Reynolds.…
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Jonathan Metrick, Operating Partner at Sagard joins us on the episode today. In this episode, we discuss: Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022. The research report that Jonathan and co-author Kimberly Whitler…
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Selling with Simplicity: Helping Customers Make Decisions with Bob Marsh, Sales Keynote Speaker & CRO at Bluewater
37:40
This week on the Revenue Insights Podcast, we are joined by Bob Marsh, Sales Keynote Speaker & CRO at Bluewaterتوسط Ebsta
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In this episode, Lee and Andy dig into the art and science of selling. They explore the need to align values betweens individual sellers and their managers, the importance of listening to your buyers to determine what processes you implement, and the value of giving your sellers autonomy to find their own unique selling styles.…
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