Chris Rivers: From Oakland to the NBA and Now Guiding Young Athletes

Front Row with Coach Mark Gottfried

Coach Mark Gottfried sits down with Chris Rivers for an in-depth discussion on the transformative impact of Name, Image, and Likeness (NIL) on college athletes. They explore the challenges and opportunities NIL presents, including contract conflicts and athlete integrity. Rivers shares his journey from Oakland, the importance of personal connections, and his pivotal role in the careers of players like Derrick Rose and Shaun Livingston. They also delve into the pressures faced by young athletes, the changing financial landscape, and the unifying power of sports. Tune in for insightful anecdotes and invaluable lessons from a career in basketball and sports marketing.