How To Craft an Irresistible Story for Your Brand with Brittney McDonald | Ep. 116

The Big Possible

Prior to founding BLANK, Brittney spent a decade at various global creative agencies before transitioning into the startup world, helping build companies from the ground up. It’s through her work with startups, specifically at Venice-based startup FNDR, that she began focusing her attention on initiatives and projects that create significant impact at a systemic level, either through innovation or changing our mindset and behavior.
In working with startups, she's engaged with founders who are creating the brands of tomorrow. the next wave of business –helping them understand the aspects of their brand that need to pivot in order to scale to their next phase of growth. Whether that be raising another round of capital, scaling their team, or getting to an initial launch.
Brittney's mission is to help Brands and individuals figure out how to put their narrative into the world and build their sustainability.
Segmented timestamps:
[01:18] - A bit about Brittney, what she does, and her superpowers
[04:47] - How Blank was born and what it offers in the start-up and sustainability space
[11:23] - Why Blank is a wrapper in how Brittney helps people take their narrative into the world.
[16:03] - How to craft a great story and infuse culture into your messaging for your brand
[17:33] - Creating a good press and setting yourself up for a risk to hit your goal
[20:47] - Brittney’s tips for relieving productivity stress when feeling overwhelmed in her business
[23:24] - How to reach out, connect or learn more about Brittney
Notable Quotes:
“We can have a great idea of a business, but if it doesn’t resonate with people, it doesn’t mean anything.” ~ Brittney McDonald.
“People buy into the emotional aspect of a brand.” ~ Brittney McDonald
“Your WHY in business should always remain the same; your what and how can be the pivot.” ~ Brittney McDonald
Reach Brittney at:
Website: https://abtblank.com/
LinkedIn: https://www.linkedin.com/in/brittneymcdonald264/
Instagram: https://www.instagram.com/__blankofficial__/
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