Discerning and Defining a product manager role

Wait What Really OK with Loren Weisman

What does a product manager really do, and how can small businesses and startups leverage this role for success? In this episode of Wait What Really OK, Loren Weisman and Derrick Boudwin break down the essential functions, responsibilities, and value of a product manager.
Entrepreneurs, small business owners, and investors will gain actionable insights into how to define this role clearly within their teams.
Learn how product managers can drive branding, marketing, and communication strategies while aligning with business goals.
Whether you're building a startup or refining your team structure, this episode provides practical advice to help you discern the right fit for your product management needs.
Tune in to explore:

• Key skills every product manager should have.
• Alignment of product management with branding and marketing strategies.
• Tips for entrepreneurs and startups to define and hire for the role effectively.

Don’t miss this overview to understanding the impact of a well-defined product manager role in your business strategy!