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The Messaging and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications & Optics Strategist Illuminating Authoritative Intelligence and Amplifying Authentic Experts. Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics, content, communication, perception ...
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Fake Amazon Reviews and Ways to Navigate Through Them explores the growing challenge of identifying and avoiding deceptive reviews on the world's largest e-commerce platform. Loren Weisman provides practical insights for entrepreneurs, small business owners, e-commerce professionals, and startups to spot fake reviews, protect brand integrity, and m…
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First Discovery Steps I Take with Clients and Onboarding Approaches outlines the foundational steps Loren Weisman uses to assess, align, and onboard new clients. This episode delivers practical insights for entrepreneurs, small business owners, startups, and branding professionals looking to refine their client onboarding processes. Learn how to es…
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"Where Has All the Vetting Gone?" examines the decline of thorough vetting in hiring, collaborations, and partnerships. Brand Communications and Optics Strategist Loren Weisman shares practical steps for entrepreneurs, small business owners, and startups to bring vetting back into their processes. This episode highlights the importance of validatin…
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What does a product manager really do, and how can small businesses and startups leverage this role for success? In this episode of Wait What Really OK, Loren Weisman and Derrick Boudwin break down the essential functions, responsibilities, and value of a product manager. Entrepreneurs, small business owners, and investors will gain actionable insi…
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In this episode of Loren Weisman's Wait What Really OK Podcast, titled "Google it or googling it does not provide authority answers," Loren explores the limitations of relying solely on Google search results for authoritative branding and marketing insights. Entrepreneurs, small business owners, faith-based influencers, startups, and local business…
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In this episode of Wait What Really OK, Loren Weisman shares the Artificial Intelligence Statement from FSG, explaining how AI is used responsibly across their platforms. He breaks down the positive applications of AI for automation, organization, and research while addressing ethical concerns around generative AI content. Entrepreneurs, small busi…
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What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. In short, my definition of a messaging and optics strategist is an individual that looks at the foundational, stability, security and marketing elements …
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Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. A shorter episode asking the listener to dig in a little deeper to those that are being pitched by coaches, consultants and strategists. Are …
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Amazon best selling book claims and the 16,000 book categories is the title of S.09 E.04 n.137 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. Does it ever seem like there are way too many authors claiming to be best sellers of books you’ve never heard of” Have you noti…
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More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK. Lately, it feels like We have more coaches on the sidelines than players on the field. When it comes to coaches though, consider asking yourself... Are they supporting, strengthening, grounding …
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Sharing opinions instead of trying to state facts may help is the title of S.09 E.02 n.135 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK. In the times we are in, from the emotional to the psychological to the professional, moving to a foundation of opinion based engagement may help to connect over shouting facts. Especially whe…
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Amplified authentic opinions and intelligence to consider is the topic and touch point for s8. E7. n130. of the FSG messaging and optics podcast, Wait What Really OK. From the fixed focus groups to the ability to vote as much and as often as you like, the authentic voice and authentic opinion has trouble shining through. From artificial intelligenc…
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Shop Local Shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the FSG Messaging and Optics Podcast, Wait What Really OK. If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so? Using guilt, shaming a…
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A brand messaging mission statement or brand messaging mandate of sorts from Loren Weisman sharing his views from the culmination of his experiences and education that leads him to approach brand messaging this way. Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n128. of the Wait What Really OK me…
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Strategic patience and pressure when preparing a launch is the topic and touch point for s8. E4. n127. of the Wait What Really OK messaging and optics podcast. There are thousands out there ready to share their perfect ways to launch your business, service, podcast, product, brand and what not. The problem with many of these methods is that they of…
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Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK messaging and optics podcast. The toxicity and force placed into telling people to vote has backed fired for many years and in many elections. Taking a more engaging, respectful approach might bring more people to the …
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Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of the FSG messaging and optics podcast, Wait What Really OK. By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a bett…
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A great deal of networking has reduced in authenticity while being amplified in the popularity and number count of making as many contacts as possible over making the right type of connections. Authentic messaging introductions and impression perceptions is topic for S7 E10 #123 of the FSG Messaging and Optics Podcast Wait What Really OK. Creating …
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Digging into the ideas of standing out as an authentic host or how showcasing yourself as an authentic guest can make for better shows, better engagement and better conversations. Especially in this new sea of some hosts just trying to get everyone they can on their show, while some guests with or without authority, spamming to get on every show th…
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Coaching with accountability and finding honorable coaches is S7.E8.#121. of the brand messaging podcast; Wait What Really OK. All too often, an excited individual might be attracted to the hype, the promises and the flash that is presented in the promotion of a certain coach, but then find out all too late that the substance, the accountability an…
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Some considerations and a perspective on the tone, tempo, temperature and transitions in the performance as well as the delivery of the information you want to get across. The same words can be said by different people and create different results. Wait What Really OK S7.E7.#120 spotlights the morning show messaging, performance and delivery at Fox…
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Yes, marketing involves messaging. At the same time, my view is that many less than moral or ethical marketing organizations will run with a service, product or business and bring that client to the public prior to the foundational messaging being in place. S7.E6.N119 Messaging before marketing to create a sound foundation is an authentic messaging…
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With the high level of authority on review sites as well as the views of images and reads that attract a very wide audience to sites like Trip Advisor, Yelp, Facebook and Google, adding reviews can do more than you might realize. S7.E5.#118 Reviewing authentically over demanding them for popularity digs in to the stewarding aspects of indirect conn…
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Brand Communication Strategist Loren Weisman explores success books in this episode of Loren Weisman's Wait What Really OK Podcast. He examines common pitfalls entrepreneurs and small business owners encounter when relying on popular success literature. Weisman highlights contradictions, oversaturation, and unethical practices in the success book i…
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Validation and Vetting Validity for Those You Want to Hire dives into the critical process of assessing potential hires for small businesses, startups, and entrepreneurs. In this episode, Loren Weisman shares actionable strategies to validate credentials, vet expertise, and ensure alignment with your brand's goals. Whether you're hiring employees, …
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