208. Dani Austin: Making $40M from Divi in the first year?! The $ecrets behind building her massive following, 12 years in the influencing space, & expanding her horizons

Trading Secrets

This week, Jason is joined by fashion and lifestyle influencer, entrepreneur, podcast host, and working mom of two (soon to be three), Dani Austin!
Listed as Forbes top creators, not once in 2022 but twice in 2023. Dani first started out YouTube back in 2012 where she would share fashion advice, wedding plans, and post the latest deals of retail brands around the country. Her innate ability to share her fashion knowledge along with her family life gained her a rabid following on Instagram, which led to her being able to start her own hair growth company, Divi.
Dani dives into how she has grown up with her audience after being on social media for over twelve years, how she was originally going to pursue a career in physical therapy, how her parents felt about her new career path, her side hustles, how she handles the title “influencer”, having a back-up plan, and the business of blogging. Dani also reveals building an authentic following, what her production strategy is, her struggle to hand off some slowing down enough to hire someone, how she pulled of her own version of the bachelor for her brother, how Divi came to be, how having an authentic story to a brand makes it successful, and listening to your audience.
Dani reveals all that and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guests: Dani Austin
Stay connected with the Trading Secrets Podcast!
Instagram: @tradingsecretspodcast
Youtube: Trading Secrets
Facebook: Join the Group
All Access: Free 30-Day Trial
Trading Secrets Steals & Deals!
Trade:
Trade is the USA’s #1-rated specialty coffee marketplace. They curate all of the country's top coffees from local roasters in one place. From dark roasts and single origins, to decafs and espressos - is roasted to order and shipped within 48 hours. Give a gift that always gets it right, no matter what kind of coffee they like, go to drinktrade.com/tradingsecrets
Robinhood:
With Robinhood Gold, you don’t need a silver spoon to eat up the financial favors of the 1%. Robinhood Gold provides the privileges of a high net worth for any net worth. These generous benefits are now available for only $5/month. The new gold standard is here with Robinhood Gold. Sign up at robinhood.com/gold Terms apply, for product specific disclosures visit robinhood.com/gold.
Vimergy:
Vimergy makes liquids vitamin and supplements that use clean ingredients, and are not loaded with unnecessary fillers and binders, like citric acid and they absorb faster than tablets, gummies and capsules. Vimergy is offering free shipping using code TRADINGSECRETS. Plus, you can save up to 12% with their mix and save program.
Quince:
Get cozy in Quince's high-quality wardrobe essentials. Go to Quince.com/tradingsecrets for free shipping on your order and 365-day returns.