Storytelling That Sells: How to Build a Product Everyone Wants to Share - with Selim Benayat, Bento

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In this episode of Things Have Changed Podcast, we sit down with Sélim Benayat, co-founder of Bento and now Director of Product at Linktree, to explore the shifting landscape of the creator economy and how Bento is helping creators showcase their work in a whole new way. Sélim shares the story behind Bento’s creation, their journey through Sequoia’s Arc program, and how they scaled their vision into a platform now empowering creators worldwide to curate their digital identities effortlessly.

Creators, from engineers and designers to artists, have always had a hard time trying to visually showcase their work when it's scattered across different platforms. Sélim and his co-founder, Mugeeb recognized this problem and built Bento, a slick and visually stunning platform that lets you pull in all your creative projects into one central hub, making it easier to keep your work & portfolio organized and presentable.

Tune in as we dive deep into Bento’s acquisition by Linktree, the lessons learned from building a startup, and where Sélim sees the future of the creator economy headed.
If you're a creator, entrepreneur, or just curious about the evolving digital space, this episode is packed with insights you won’t want to miss!

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1. Storytelling That Sells: How to Build a Product Everyone Wants to Share - with Selim Benayat, Bento (00:00:00)

2. [Ad] C-Suite Strategies (00:21:56)

3. (Cont.) Storytelling That Sells: How to Build a Product Everyone Wants to Share - with Selim Benayat, Bento (00:22:44)