#12 Pt. 2: The Unconventional Kickstarter Launch of Hyphenate w/ Founder Nathan Yi

The UrbanCred Podcast

For episode #12 part 2, we chat with Nathan Yi. Based out of California, Nathan has had an amazing journey on his road to a successful Kickstarter. His brand Hyphenate is a bag brand that not only focuses on the quality of the bags they produce but the meaning behind the design decisions. For the second part, we talk about his Kickstarter experience, logistical troubles, family experiences, and advice for people who are thinking of walking the same path.

Todays Guest: Nathan Yi
Nathan aka YooHyung Li is a Korean-American based out of California. He is the founder of Hyphenate, a bag brand that creates based on functionality and meaning. With only years of experience in the tech world, he takes a great many first steps to design, manufacture and producing the Street Sling 3.5.
Hyphenate:
First and foremost, it is a brand that represents hyphenated cultures. Everyone has a hyphen in their identity, to some it's more obvious than others. Hyphenate embraces everyone's diverse roots and encourages everyone to find strength and wisdom from their own unique heritage.
Show Notes:
In this episode, we talked about...
The hardest part of preparing the Kickstarter?
Is a video really needed for launching a Kickstarter?
Why choose Kickstarter over Indiegogo?
What would be done to improve the next Kickstarter?
The strength of collaboration.
Stopping and re-adjusting Kickstarter for better success later on.
Experience in delayed shipping.
How to get a team together for your Kickstarter launch.
What is some applicable advice people can use today?
Thoughts on Amazon copying Peak Designs and Allbirds.
Links Mentioned:

Instagram: @hyphenate.life
Facebook: @hyphenate.life
Website: www.hyphenate.life

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Our Website: UrbanCred.com
Instagram: @urbancred_official
Facebook: @urbancred
Twitter: @UrbanCred

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