Staying True to Your Passions with Kira Grace

The Third Growth Option with Benno Duenkelsbuehler and Guests

Are you looking for a Third Growth Option ℠ ?

What if staying true to your childhood passions could create a successful, authentic brand? In our latest episode, we talk with Kira Karmazin, founder of Kira Grace, about building a strong brand identity. Kira's journey, from her childhood sketchbook to creating transformative clothing, is a masterclass in following one's inner vision. We discuss her transition from finance student to merchandising expert, illustrating how early passions can lead to professional success.

We also explore the balance of customer-centricity through compassion and candor. We discuss the philosophy of "candor is kindness," explaining how direct communication strengthens relationships within a team and with customers. Discover how Kira maintains customer intimacy in an e-commerce world through annual surveys, direct feedback, and heartfelt conversations. Additionally, she offers insights into navigating supply chain challenges during the pandemic and the importance of local manufacturing to her brand’s success. This episode offers actionable insights for anyone looking to build and sustain a resonant and authentic brand.

Always growing.
Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

[e-mail]

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1. Staying True to Your Passions with Kira Grace (00:00:00)

2. Building a Strong Brand Identity (00:00:02)

3. Customer-Centricity Through Compassion and Candor (00:13:18)

4. Supply Chain Challenges and Benefits (00:26:52)