

حمایت شده
Are you looking for a Third Growth Option ℠ ?
Stephanie Stuckey shares the inspiring story of reviving her grandfather's iconic roadside chain, Stuckey's Corporation, in 2019. In this episode, we explore the challenges she faced and how she balanced honoring the past with innovative strategies to breathe new life into the beloved brand. You'll learn about the concept of "now-stalgia" and why the universal allure of road trips, freedom, and adventure makes Stuckey's revival such a compelling story.
But it's not just about pecan log rolls and road trips. Stephanie also reveals how Stuckey's leverages storytelling and the patriotic pecan to create genuine connections with customers. From the historical significance of pecans to using LinkedIn posts to drive B2B sales, this episode covers the intricate effort behind getting products on store shelves. You'll also hear about Stephanie's personal journey, culminating in her book "Unstuck," and discover the secrets behind substantial growth, authentic branding, and the soul of a business rooted in American history. Tune in for valuable lessons on building a brand with authenticity and heart.
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
166 قسمت
The Third Growth Option with Benno Duenkelsbuehler and Guests
Are you looking for a Third Growth Option ℠ ?
Stephanie Stuckey shares the inspiring story of reviving her grandfather's iconic roadside chain, Stuckey's Corporation, in 2019. In this episode, we explore the challenges she faced and how she balanced honoring the past with innovative strategies to breathe new life into the beloved brand. You'll learn about the concept of "now-stalgia" and why the universal allure of road trips, freedom, and adventure makes Stuckey's revival such a compelling story.
But it's not just about pecan log rolls and road trips. Stephanie also reveals how Stuckey's leverages storytelling and the patriotic pecan to create genuine connections with customers. From the historical significance of pecans to using LinkedIn posts to drive B2B sales, this episode covers the intricate effort behind getting products on store shelves. You'll also hear about Stephanie's personal journey, culminating in her book "Unstuck," and discover the secrets behind substantial growth, authentic branding, and the soul of a business rooted in American history. Tune in for valuable lessons on building a brand with authenticity and heart.
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
166 قسمت
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.