Ep. 130 Rebecca Rouse: From Equinox to Tactical Strength & Conditioning Coach

The Show Up Fitness Podcast

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Ever wondered how a fitness professional can turn adversity into an opportunity for growth? Our latest episode features the inspiring Rebecca Rouse, who transformed her career from managing trainers at Equinox to becoming a fitness influencer during the COVID-19 pandemic. Rebecca's story is not just about surviving tough times but thriving by using kettlebell workouts on Instagram, which quickly captivated a massive audience. She opens up about her transition to Olympic weightlifting, her organic rise on social media, and how she uses Instagram as her personal training diary.
Rebecca also reveals the secrets of genuine influencer partnerships and the wellness benefits of collaborating with brands that share her values, such as Jocko Fuel and Blue Cube cold plunges. Learn her strategies for maintaining authenticity and consistency on social media, managing online negativity, and building a meaningful connection with your audience. Whether you're a budding fitness professional or just looking for practical advice on growing a social media presence, this episode is packed with valuable insights and inspiration. Don’t miss out on Rebecca Rouse’s incredible journey and actionable tips for success in the fitness industry!

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1. Ep. 130 Rebecca Rouse: From Equinox to Tactical Strength & Conditioning Coach (00:00:00)

2. Transition to Tactical Athlete Training (00:00:01)

3. Influencer Partnerships and Wellness Benefits (00:11:39)

4. Navigating Social Media as a Trainer (00:17:52)