#099 The SDR DiscoCall Show – Maisie Connaghan

The SDR DiscoCall Podcast: For Brand New Sales Development Reps

Links

Find Maisie on LinkedIn: HERE
Key Takeaways

• Collaboration between SDRs and marketing teams stands as pivotal for sustained success.
• Transferable skills from previous roles, such as customer service and relationship-building, can prove valuable in sales.
• Adopting a long-term perspective and prioritising relationship cultivation can yield superior outcomes as an SDR.
• Mastery of technical jargon and comprehension of the product or service being marketed are indispensable for triumph in a technology-centric enterprise. Document unfamiliar terms and solicit explanations to enhance comprehension.
• Foster relationships with internal and external teams to acquire knowledge and garner support.
• Opt for a company with congruent values and a nurturing environment.
• Pursue coaching and mentorship to expedite personal and professional advancement.

Timestamps

• 00:00 - Introduction
• 01:04 - Overview of Matillion and its target personas
• 02:19 - Personal interests and hobbies of Maisie Connaghan
• 03:12 - Encouraging audience engagement and interaction
• 04:02 - Maisie's journey from marketing to sales
• 05:26 - How Maisie discovered Matillion
• 10:14 - Perceptions of sales and marketing
• 11:16 - Studying digital business and its relevance
• 12:49 - Approaching companies for dissertation research
• 16:02 - Transferable skills from previous roles
• 18:35 - The importance of collaboration between SDRs and marketing
• 24:51 - Navigating the technical aspects of the role
• 26:50 - Understanding Technical Terminology
• 31:03 - Transitioning to Key Account Management
• 36:33 - The Value of Coaching
• 42:17 - Advice for Younger Self
• 44:26 - Shoutouts