Blue Ocean Strategy

The Reynolds Bickerstaff Podcast

This is the store of Cirque du Soleil. An international best seller, "Blue Ocean Strategy" by W. Chan Kim & Renee Mauborgne, teaches us how to create Uncontested market space and make the competition irrelevant. The slides used in this presentation are curtesy from Harvard Business Review. How do you create and capture new demand in the Real Estate Business? Blue Oceans focus on Value & Cost. Red Oceans focus on Value or Cost.