The backbone of your business: understanding the problem that your product solves

The Product Biz Podcast by Monica Little Coaching

There are two COMMON challenges most small business owners face which costs them THOUSANDS:
The first challenge is not knowing what problem their product solves.
The second challenge is DOUBTING the significance of that problem.
Knowing the specific problem your product solves is the backbone of your branding, your marketing, your overall business strategy. Knowing this can create GREAT pieces of content for social media vs. generic, vanilla, boring pieces of content on social media that leads to low engagement and nonexistent sales. Knowing this can create GREAT content for email marketing vs. general, vanilla, boring pieces of content for email marketing that leads to barely any opens or clicks to your website. Knowing this can allow you to CONNECT with your followers, your email subscribers, your target audience and allows your customers to KNOW what you stand for.
EVERY product solves a problem, from ceramics to jewelry to skincare to women's fashion and more. If you aren't sure what problem your product solves, this episode will help you get clarity on this fundamental part of your brand.
And then, there’s the other challenge. Which is the myth of "Big" vs. "Small" problems.
If you think that your products don't solve a “big” enough problem, you'll walk away from this episode understanding the importance of owning the value your product brings to customers. And how thinking that your products don't solve a “big” enough problem is actually rooted in fear...
During this episode, you’ll understand how to challenge your beliefs about the value of your products and how to show up authentically for your products, your business, AND your customers.
LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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