Lauren Perkins: Leading with the Head and the Heart in Entrepreneurship

The POZCAST: Decoding Success with Adam Posner

00:00 Introduction and Background
02:12 Early Exposure to Entrepreneurship and Sports
03:14 The Importance of Customer Discovery and Market Research
08:04 Working at the Boston Globe and Building a Strong Organizational Culture
11:21 Starting FitFly Global and Learning in the Startup World
14:18 Teaching and Building at General Assembly
16:10 Leading with the Head and the Heart in Entrepreneurship
25:17 The Qualities of Successful Founders
36:01 Balancing Stability and Agility in Organizations
40:35 Building Cultures that Support Health and Well-being
44:31 Improving Failure Rates in Startups
46:26 Think Like a Brand, Act Like a Startup