Working With Steve Jobs & Designing The Apple Store - Tim Kobe

The Playbook With David Meltzer

On this episode of #ThePlaybook, Tim Kobe, CEO of Eight Inc. and X Eight Ventures, shares his ideas on:

[2:30] Working with Steve Jobs and understanding logic vs intuitiveness

[8:29] The importance prototyping “offline” before launching a product or location

[11:44] What it means to connect to your customers by “designing human experience”

[14:00] How Steve Jobs taught him to focus on people with his design and not profit

Tim Kobe, CEO of Eight Inc. and X Eight Ventures, discusses his design work for Apple’s retail stores alongside Steve Jobs, how a focus on customer experience leads to monetary returns, and what it means to be able to successfully adapt your design plans.

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