#004: The Significance of Context in Translation and Localization with Andrzej Nedoma

The Native Experience Podcast: Translation, localization and multicultural marketing discussions

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Today, on The Native Experience, we are joined by Andrzej Nedoma, co-founder and ex-CEO of XTRF Management Systems!

Andrzej shares his journey with XTRF, moving into a mentoring and advising role with Nedoma.io, and how it’s allowed him opportunities to help and impact others.

Andrzej also shares his experiences and tips from being in the translation industry, including the importance of community-centered ideas and the impact of new technologies. It’s an incredible conversation that gives some excellent advice on how to go truly native.

We also discuss traditions in cuisine and table settings from around the world as one way to understand each other from different cultures and backgrounds!

If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.

ABOUT OUR GUEST:

Andrzej Nedoma is the Co-founder and ex-CEO of XTRF Management Systems, a global translation management platform provider for translation companies, in-house corporate language departments, and public organizations. His company helps hundreds of translation and localization agencies in over 30 countries to leverage their potential.

He has been building his translation industry expertise since 1996 as a co-owner, business development manager, and later Managing Director of a leading Central European translation company.

In 2021, he sold XTRF to K1 Investment Management.

Now, Andrzej supports various businesses and entrepreneurs worldwide as their Business Advisor, Mentor and Accountability Partner.

Speaking 4 languages fluently, Andrzej is an engaged speaker, coach, advisor, sales trainer and triathlete, competing in IronMan triathlon races.

ABOUT THE NATIVE EXPERIENCE:

In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.

At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.

We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.

Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!

LINKS:

• Lexigo.com
• [e-mail]