Power Up Your Digital Marketing and Make the Most of Release Day with Viv Mellish

The Magic of Songwriting with Francesca de Valence

Viv Mellish, founding partner from GYROstream, shares how independent artists can best use their digital distribution service and power up their digital marketing game to make the most of release day and reach as many people as possible.
Viv mentions Every Noise At Once as a tool to help you get clear on your genre.
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About Viv Mellish:
Viv Mellish is a founding partner and CMO at independent, Queensland-based digital music distribution and artist services companies, GYROstream and DistroDirect. Viv oversees GYROstream and DistroDirect's global marketing and A&R strategy as well as the wider artist promotions team across DSPs, PR and Digital Marketing. Viv has previously held marketing, communications and PR roles in a range of sectors including music, the Commonwealth Games, politics, theatre and film. She is also on the board of QMusic, Queensland’s peak music industry body which also oversees events such as the QMAs and BIGSOUND. Contact Gyrostream here.

Timestamp:
2.00 - What a music distribution company does and how to get your music onto streaming sites
9.00 - Metadata, DSP backends and choosing your genre
13:30 - Your release checklist
18:00 - How a pre-save campaign can impact release day
26.25 - Paid digital advertising - when and when not to use it
29:50 - Release day and post release campaign insights

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Theme song: “Put One Foot In Front Of The Other One” music and lyrics by Francesca de Valence

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