Designing Your Art Hub: Web Design Tips for Visual Artists

The Lazy Artrepreneur

Welcome to the second episode of The Lazy ARTrepreneur Podcast, hosted by Lexi Reid. Explore the essentials of website design for visual artists, selling art online, and leveraging online marketing strategies to boost your art business.

In This Episode:

1. Introduction to Web Design for Artists:

· Importance of having a "hub" on the internet.

· Overview of the hub and spoke model in content marketing.

· Lexi shares her personal journey from starting a blog to establishing a full-fledged artist website.

2. Key Design Tips for Artists' Websites:

· Transitioning from blogging to a professional art website.

· The ordeal of losing a website and starting anew with FASO (Fine Art Studio Online).

· Choosing the right website builder and theme for visual appeal and functionality.

3. Clarifying Your Personal Brand:

· The significance of a well-defined personal brand for artists.

· Tips on conveying your unique message and connecting with your audience through your website.

4. Defining Your Website’s Purpose:

· Identifying the primary goal of your art website.

· Strategies to streamline the user experience to enhance engagement and sales.

5. Designing with Your Audience in Mind:

· Tailoring your website to meet the expectations and preferences of your target audience.

· Incorporating interactive elements and ensuring your site is accessible to all visitors.

Lexi’s Key Takeaways:

· Your website is your digital home; make it reflect your art and personality.

· Focus on clear branding, a well-defined purpose, and audience-centric design to stand out.

· Continually refine your website based on feedback and evolving online marketing strategies.

Resources Mentioned:

· WordPress for Dummies: A starting point for many, including Lexi.

· Elegant Themes: For visually appealing and functional website themes.

· Fine Art Studio Online (FASO): Specialized website builder and templates for artists - referral link: https://faso.com/ref/103288

· MailerLite: For managing email marketing and website landing pages.

Next Episode Preview: Join us next week as we talk with British artist Kelly Herrick about her connection with nature, balancing art creation with its business aspects, and the power of creativity for personal and community healing.

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