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The weekly interview show where business & marketing leaders come to talk about the best practices in podcasting. You can listen to all our episodes and read our articles on https://ghapodcast.com/. Topics for the show include: B2B Marketing, B2B Podcasting, Podcasting, Podcast, B2B Lead Generation, Lead Gen, Backlink Generation, SEO Optimization
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Do you feel like you’re drowning in an endless to-do list, trying to juggle business growth with daily life, and wondering how to make it all work without burning out? Are you overwhelmed by the chaos of content creation, stuck in a reactive mode instead of having a clear plan that actually helps your business thrive? You’re not alone. Welcome to the Systems for Creatives Podcast, where we help creative entrepreneurs just like you reclaim your time, organize your business, and streamline you ...
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Non basta essere su Linkedin, bisogna creare una presenza significativa e che porti a dei risultati. In questo podcast voglio condividere una serie di strategie e metodi che funzionano per essere efficaci e trarre il massimo dal Linkedin, per capire cosa pubblicare, cosa condividere, quando e come. Ma non lo faccio da solo, ci saranno tanti ospiti e sorprese da scoprire lungo la strada. Passa parola.
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Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field. My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting ...
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The Craft of Marketing: Content Marketing | Business Strategy | Entrepreneurship & Startups

Hosted by Seth Price: Marketing Strategist, B2B Blogger & Keynote Speaker

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A marketing podcast by people who do it for a living: Marketers, Creatives, and Entrepreneurs. Listen in for the tips, hacks and strategies that marketing professionals share with each other...but rarely share in public. The Craft of Marketing is about providing marketing insight and education for those thirsting to be a better marketer but just don't have time to think about it all day long. Whether you are an entrepreneur, business owner, marketer in the trenches or someone who just wants ...
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Tyler Campbell, Chief Executive Officer of Storybuilder and Podcast Host and Producer of the Construction Brothers Podcast. With a decade of experience in construction and a passion fo…
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Alan J. PorterStorytelling is the oldest content practice. Alan Porter helps enterprises and content practitioners improve their story craft.Alan shows how better stories both convey the unique benefits of a business to their customers and improve cross-functional communication within organizations.We talked about: Content Pool, the enterprise cont…
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Storytelling is the oldest content practice. Alan Porter helps enterprises and content practitioners improve their story craft. Alan shows how better stories both convey the unique benefits of a business to their customers and improve cross-functional communication within organizations. https://ellessmedia.com/csi/alan-porter/…
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LIVE COACHING // Messaging Clarity That Attracts Ready-to-Buy Clients (+ Black Friday 1:1 Deal!) Feeling stuck in your messaging? If your content isn’t connecting with ready-to-buy clients or you’re tired of guessing what to say next, this episode is exactly what you need. I’m sharing real-time micro-coaching to help you transform “meh” messaging i…
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Daniel Stillman, Executive Coach and Host of The Conversation Factory podcast. With over a decade in the product design and innovation world, Daniel helps leaders drive change through …
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing. After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podca…
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing. After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podca…
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No Clarity, No Clients: Why Your Brand Identity is Missing the Mark (And How to Fix It) If your dream clients are scrolling past your content or your offers feel like they’re falling flat, the problem isn’t your visuals or consistency—it’s clarity. In this episode, we’re diving into why clarity isn’t optional if you want a brand that doesn’t just g…
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Not Feeling Like Your Ideal Client’s First Choice? Let's chat about 7 Ways to Create Messaging That Aligns, Converts, and Positions You as Unforgettable (Aka. Step Into Your “Hell Yes” Energy). Do you feel like your dream clients are scrolling past your offer, opting for someone else instead? If your DMs are filled with “I love your content” but yo…
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing. After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podca…
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Joe GollnerAs recently as 40 years ago, we didn't have much need for the word "content."But as soon as we started delivering the same information via multiple channels, we needed a way to identify the essential elements of content assemblies and to work with them independent of their various manifestations in information products. So the concept of…
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As recently as 40 years ago, we didn't have much need for the word "content." But as soon as we started delivering the same information via multiple channels, we needed a way to identify the essential elements of content assemblies and to work with them independent of their various manifestations in information products. So the concept of "content"…
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Are you putting in the effort to create great content, but it feels like your dream clients just aren’t biting? You’re showing up, sharing your expertise, but sales are slow—or non-existent. Meanwhile, you see others selling out their high-ticket offers, and you’re left wondering: What are they doing differently? Let's get real about why No One Buy…
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Rob Alvarez, host of the Professor Game podcast and a gamification expert. He brings innovative strategies to boost engagement and loyalty through game-inspired solutions. Expect to le…
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Do you need clarity on what content attracts ready-to-buy clients to grow your business? Or feel like your content is just… not quite landing? Maybe you're putting out great posts and emails, but they're not creating the engagement you hoped for. If your content feels a little scattered or your audience isn’t connecting as deeply as you'd like, thi…
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Feeling like your content strategy just isn’t hitting the mark? Frustrated with low engagement and wondering if you’re missing something crucial? This episode is for you. Today, I’m guiding you through a step-by-step approach to identifying and fixing content gaps. Instead of creating more, this is about understanding what’s missing in your strateg…
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Stephanie PereiraLocalizing digital product content is challenging on its own. When you add the need to communicate about sensitive financial topics to very specific audiences, the complexity of the work quickly grows.Stephanie Pereira is a content design manager working on the Google Payments product. She deftly balances a range of internal compli…
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Localizing digital product content is challenging on its own. When you add the need to communicate about sensitive financial topics to very specific audiences, the complexity of the work quickly grows. Stephanie Pereira is a content design manager working on the Google Payments product. She deftly balances a range of internal compliance and design …
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Are you rethinking how you build and market your offers, wondering if you’re truly aligned with your audience’s needs? Or maybe you’re tired of sales strategies that feel disconnected from the kind of business you want to run? If you’re ready to dig deeper into crafting a business that’s aligned with your values and serves your audience authentical…
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Our guest today is Claybrin McMath, comedian and host of Welcome to the Poddy. He brings his sharp observational humor to film reviews, creating a blend of comedy and insightful discussions. Expect to learn: 1. How to leverage podcasting as a powerful marketing tool for business growth. 2. The benefits of creating content tailored to a specific aud…
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Ever feel like content creation is running your business instead of supporting it? If you’re tired of the endless cycle of new posts, new emails, and endless tweaking, this episode is for you. Today, I'm breaking down how to simplify your content strategy with smart repurposing. We’re going to build out your content ecosystem so your message works …
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Jason Becker, Host of the Arc Junkies Podcast and a passionate welding educator. With 23+ years in the industry, he's committed to closing the skills gap by teaching the next generatio…
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Are you feeling overwhelmed by content creation? Does batching content make you worry that your posts are starting to sound robotic or disconnected from your authentic voice? I’ve been there too. Batching can seem like a great solution for saving time, but it doesn’t mean sacrificing your personality or losing the spark that makes your content reso…
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Do you feel like you're constantly posting content, but it’s not driving the results you need? Maybe you’re working hard, showing up on all platforms, and yet your audience isn’t taking action. You’re not alone, and the problem might not be how often you're posting—it’s how you're positioning your content. In this episode, we're diving deep into wh…
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Now in its third edition, Colleen Jones's book "The Content Advantage" has become a classic in the content-profession literature. The new edition of the book continues to highlight content intelligence and content effectiveness and adds a new focus on the impact and use of AI in content programs. It also takes a fresh look at the enduring concepts …
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Stacy Grinsfelder, a Freelance Writer, Window Restoration Educator, and Host of True Tales from Old Houses. She brings her deep expertise and passion for historical homes, sharing stor…
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Feeling overwhelmed by content creation? Are you consistently posting, but not seeing results that move your business forward? You’re not alone. Many creative entrepreneurs fall into the trap of creating content without a clear strategy—just trying to keep up with the content machine, but still feeling stuck. Sound familiar? In this episode, I’m sh…
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Chris BachOver the past ten years, Chris Bach has been at the forefront of the transformation of web development.Chris coined the term "Jamstack," which refers to one of the first conceptions of a composable web architecture (the acronym JAM accounts for the JavaScript, APIs, and markdown that make up a simple decoupled web system).He also founded …
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Over the past ten years, Chris Bach has been at the forefront of the transformation of web development. Chris coined the term "Jamstack," which refers to one of the first conceptions of a composable web architecture (the acronym JAM accounts for the JavaScript, APIs, and markdown that make up a simple decoupled web system). He also founded Netlify,…
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Wondering what may be next for your business to make the most of Q4 business planning? Wondering about implementing new strategies, redesigning your website, creating and launching your own Black Friday campaign? Or maybe thinking about dabbling in facebook, instagram and meta ads? If you're on the fence of launching your offers for Black Friday 20…
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Les Raymond, Manager and Trainer at Coreworks Fitness and host of The Mindful Movement Podcast. Les brings a wealth of knowledge on integrating mindfulness practices into daily life. E…
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Want to learn how to post consistently, while creating more high-quality content? You’ve got an email list, a social feed, maybe even a blog. But it feels like they’re all over the place—each platform telling a slightly different story. How can you get them to work together? >> Snag your FREE Guide: Batch 30-Days of Authentic Content for your busin…
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Do you wish you could plan ALL your content in just 3 hours a month? >> Snag your FREE Guide: Batch 30-Days of Authentic Content for your business (+My FAVE AI Prompts!): https://jamie-johansson.mykajabi.com/authentic-content-fix >> Watch the FREE MASTERCLASS: Creating Content for Your DREAM CLIENT, here: https://jamie-johansson.mykajabi.com/master…
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Chuck Jager, host of the Survival and Basic Badass Podcast. He brings his expertise in survival and preparedness, helping individuals and families stay ready for any crisis. Expect to …
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Fran AlexanderThere is always more taxonomy work to be done than there are practitioners to do it. Fran Alexander's solution to this imbalance is to democratize taxonomy practice.Fran's work actually spans the full range of semantic practices, from simple term lists to taxonomies, thesauruses, and ontologies and knowledge graphs. Wherever she's wor…
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There is always more taxonomy work to be done than there are practitioners to do it. Fran Alexander's solution to this imbalance is to democratize taxonomy practice. Fran's work actually spans the full range of semantic practices, from simple term lists to taxonomies, thesauruses, and ontologies and knowledge graphs. Wherever she's working in this …
  continue reading
 
Want to BOOST Focus to Finish Your Weekly Tasks? You don't want to miss today's episode and learn the BEST Way to Use Theme Days for Creative Entrepreneurs. Let's structure your weekly schedule and maximize productivity with theme days for all your tasks as a solopreneur. >> Snag your FREE Guide: Batch 30-Days of Authentic Content for your business…
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Peter Tessier, Host of The Insurance Podcast and President of Taycon Risk. He brings his innovative strategies to the insurance industry, helping individuals and businesses thrive. Exp…
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Mike GiffordWhere web accessibility, digital sustainability, content management, open-source software, and web standards intersect, you'll find Mike Gifford.Mike is the open standards and practices lead at Civic Actions, a company that helps governments deliver better digital services.Through his practice, Mike ensures that the content systems they…
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Where web accessibility, digital sustainability, content management, open-source software, and web standards intersect, you'll find Mike Gifford. Mike is the open standards and practices lead at Civic Actions, a company that helps governments deliver better digital services. Through his practice, Mike ensures that the content systems they deliver a…
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Jim Hedger, an SEO expert and digital strategist known for his deep insights into search algorithms and commitment to ethical SEO practices. He also co-hosts the live weekly podcast We…
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Michele Ann JenkinsThrough her taxonomy and other information architecture work, Michele Ann Jenkins helps people across the organizations she works with align their mental models and terminology usage.This alignment of concerns and language forms the foundation of the semantic architecture that is so crucial to modern content systems.We talked abo…
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Through her taxonomy and other information architecture work, Michele Ann Jenkins helps people across the organizations she works with align their mental models and terminology usage. This alignment of concerns and language forms the foundation of the semantic architecture that is so crucial to modern content systems. https://ellessmedia.com/csi/mi…
  continue reading
 
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