Creating a Brand

The Ladies Who Lead

Amanda opens up about what it means to create a Brand like Musee and the importance of good design.

Amanda Broyles is the Creative Director and Lead Designer at Musee, a nationally recognized bath and body line based in Mississippi. After becoming a proud graduate of the University of Mississippi, Amanda and her husband Drew spent four years living in the Upper West Side of New York City where she started her career working remotely with the bath company, Musee. However, her heart eventually led her back to the warmth and hospitality of the South, where she has since made a significant mark in the world of creative design. Amanda resides in the charming town of Oxford, MS, with her husband Drew, and her two-year-old son.

Amanda, alongside Musee’s owner, Leisha Pickering, serves as the driving force behind the brand's whimsical aesthetic. With a remarkable seven-year tenure as the lead designer, Amanda has been the mastermind behind all packaging designs and brand photography.

During Amanda’s time at Musee, the brand has garnered widespread acclaim, earning recognition from prestigious platforms such as The Today Show, Southern Living, Harper's Bazaar, and even securing a spot on Oprah's coveted list of favorite things three years in a row. She has been the lead designer on brand collaborations with Anthropologie, Maisonette, The Honest Company, St. Jude Children’s Research Hospital, West Elm, and Alabaster Co.

Her dedication to excellence and unwavering commitment to the Musee brand continues to elevate Musee's presence in the market. Outside of her creative endeavors at Musee, Amanda finds joy in the simple pleasures of life by spending time with her family and friends.

Resources
Crossroads Ministry (Musee's Partner)
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Host
SK Vaughn

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