Influencer Marketing 101 with Katherine Pereda

The InstaFame Podcast

This episode is jam packed with everything about influencer marketing! It was originally recorded as a live training in my Facebook group, InstaFame Tribe. If you haven’t joined the group yet WHY NOT?! It’s loaded with live trainings like this one & loads of resources my team and I put in there. Plus, it’s free!

→→www.facebook.com/groups/instafametribe/

In this episode I interviewed Katherine Pereda who is the Founder and CEO of The Influencer Grapevine, an Influencer Marketing agency based in South Florida. Her past clientele list ranges from luxury fashion houses to beauty, home design, lifestyle, and wellness companies. Now specializing in talent management and campaign execution, she helps Influencers and brands from all over the world gain exposure, build connections, and create successful collaborations.

We cover the full spectrum of influencer marketing, starting with the point of view of how businesses choose influencers and then how to be a successful Instagram influencer yourself. We start off on the business side of things, so if you have a service or product and are looking to work with influencers be sure to start right at the beginning. If you are interested in becoming an Instagram influencer we start that part of the conversation 18 minutes in, so feel free to skip ahead.

If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me and Katherine, @ella.j.mae and @theinfluencer.grapevine.

Once again, I’d like to personally invite you to join me in a hidden gem I’ve created called The InstaFame Tribe. All you have to do is go to https://www.facebook.com/groups/instafametribe to join today! It’s free & jam packed with resources for exploding your Instagram!

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In this episode we cover:

1. How to hire the right influencer for your business

2. How to connect with the brands you would LOVE to be sponsored by

3. Key tips for creating your personal brand as an influencer

4. How to turn product exchanges into paid influencer deals

5. The number one thing brands look at that will determine if they will hire you

6. Resources for creating a media kit - every influencer must have one!

7. Different levels of influencers & how to know where you stand

8. Key factors to increase how much your posts are seen

9. How to set your price point as an influencer when you’re negotiating with companies

10. The next big up & coming social platform that has the chance of being the next Instagram

LINKS:

• Katherine’s Website & Instagram
• Katherine’s Free Complete Media Kit Checklist: https://bit.ly/2OwWVqs
• How to know what to charge as an influencer: influencermarketinghub.com/instagram-money-calculator/
• Done for You Templates Katherine has created: www.theinfluencergrapevine.com/templates
• $25 Discount Code for any of the templates on Katherine’s site: ‘Instafame’ (enter at checkout)

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