Derrick Scarpaci & Katherine Williams on the Human Element of Brand Building

The Founder & The Force Multiplier

Today, we dive deep into a conversation about the power of human connection, the future of AI in the creative industry, and the nuances of entrepreneurship and branding with visionary entrepreneur, Derrick Scarpaci, and passionate writer, Katherine Williams. The couple are the co-founders of Variantista, a bespoke content-writing and brand strategy company. Variantista helps brands build a unique online presence that educates, inspires, and connects them with their audience on a deeply personal level. In this episode, both Founders and Force Multipliers will learn about creating a brand that feels like home.

Derrick and Katherine are also offering an exciting bonus to all of our podcast listeners! Head to Variantista.com/contact-us and fill out the contact form with the note “Founder & Force Multiplier Podcast Listener” to receive your free 1,500 word article with the purchase of a content strategy.