Creating Irresistible Lead Magnets: What Brad Did Wrong!

The Expert's Journey: Helping Speakers & Authors Succeed!

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In this episode of 'The Expert's Journey,' Brad Hauck and Dixie Carlton explore the creation of effective lead magnets for authors and speakers. They discuss the importance of engaging content, the right format, and how to convert potential leads into loyal followers.

Brad shares his own lead magnet, '10 Extremely Profitable Courses You Can Create in a Weekend,' and receives critique and suggestions from Dixie. They also delve into the nuances of lead magnet design, audience mindset, and offer practical tips to enhance the impact of your free giveaways.

Tune in for valuable insights to grow your audience and boost your business.

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.