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The Golden Strategy of Making Your Customers Happy with Gustavo Imhof, Head of Customer Experience Strategy and Insights at Avado
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In this episode of The eCommerce Customer Experience Podcast, Gustavo Imhof, Head of Customer Experience Strategy and Insights at Avado, joins Chris Kellner of DigitalGenius to share his perspective on how to make customer experience a strategic priority by understanding customers' needs.
Gustavo is currently the Head of Customer Experience at CXAhead and Head of Customer Experience Strategy and Insights at Avado. He is also a Non-Executive Director - Committee Member (Remuneration Committee) at Thirteen Group and Non-Executive Director at Rootsofyggdrasil.
Today, Gustavo talks about why customer experience professionals should stop exceeding customers' expectations and start focusing on what customers really need.
Episode resources:
Gustavo is currently the Head of Customer Experience at CXAhead and Head of Customer Experience Strategy and Insights at Avado. He is also a Non-Executive Director - Committee Member (Remuneration Committee) at Thirteen Group and Non-Executive Director at Rootsofyggdrasil.
Today, Gustavo talks about why customer experience professionals should stop exceeding customers' expectations and start focusing on what customers really need.
Episode resources:
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