Alicia M. Williams, M.S.L, CCT - Becoming An Edupreneur

The Dr. Will Show Podcast

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Meet Alicia M. Williams

Alicia M. Williams, M.S.L, CCT, is the visionary owner and founder of Training Source One, Inc. With a passion for education and a keen eye for professional development, Alicia has established Training Source One as a nationally accredited training organization. Leveraging her expertise as an educator and professional development trainer, Alicia spearheads transformative programs that unlock the full potential of individuals and organizations across diverse fields nationwide.

Additionally, she is the author of the book, "Becoming an Edupreneur: My Journey to Building a Profitable Training Business from Scratch." In this book, Alicia shares her personal journey and invaluable insights, empowering aspiring educators to embark on their own path to success.

Alicia's mission extends beyond training; she aims to elevate professional practices, enhance systems, and cultivate a culture of excellence within teams. Through accredited leadership training programs, she instills enthusiasm, passion, and expertise in every participant, driving sustained growth and success.

Contact Information:

Email: [e-mail]
LinkedIn: https://www.linkedin.com/in/trainingsourceone/

Takeaways

- Starting a business requires coaching and investing in tools and platforms that support the business.

- Trainers should focus on solving specific problems and offer valuable solutions to their target audience.

- Accreditation and offering continuing education units (CEUs) can enhance the credibility and value of training services.

- Personal stories and transparency can make a book more relatable and engaging for readers.

- Marketing and branding are essential for reaching and connecting with the target audience. Offering continuing education units (CEUs) can be a game changer for teachers and training providers, as it provides a tangible benefit and helps with license renewal.

- Having a strong online presence and a clear brand identity is crucial for success in the training industry.

- Charging the right price for services is important to avoid devaluing the expertise and to ensure scalability.

- Consistency in marketing strategies, such as sharing valuable content and solving problems, helps build trust and attract clients.

- Technology plays a significant role in the training industry, and offering flexible training options, including online, in-person, and hybrid formats, is essential to meet the diverse needs of clients.

Sound Bites

"Using your teacher skills to turn them into dollar bills."

"You're going to make your money from the how."

"You can do this full time. You can do this for real."

"That's a game changer at that point, because you're not just coming in and providing that transformation. There's that big payoff at the end."

"Get you in the door and you'll be able to actually offer CEUs at these conferences."

"I wanted them to be able to go and get all the resources that they need because there's two aspects. There's a business blueprint where I give a whole lot of tips."

Chapters

00:00 Introduction and Background

04:15 Becoming an Entrepreneur

08:00 Coaching and Financial Investments

10:00 Solving Problems and Providing Value

13:58 Accreditation and CEUs

25:37 Marketing and Branding

28:02 The Game-Changing Power of Continuing Education Units (CEUs)

29:02 Building a Strong Online Presence and Brand Identity

30:09 The Importance of Charging the Right Price for Services

36:33 Consistency in Marketing Strategies for Success

43:00 The Impact of Technology on the Training Industry

50:17 Offering Flexible Training Options to Meet Client Needs