Starting & Growing an Orthodontic Practice (w/Dr. Rael Bernstein) [Ep.38]
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Don’t miss this fascinating episode with orthodontist and entrepreneur Dr. Rael Bernstein! In this interview, we discuss:
· How Rael expanded his practice from renting one chair in a colleague’s office to owning and operating 11 orthodontic practices!
· The way Rael is able to maintain a work-life balance with such a busy schedule.
· What Rael believes are the best marketing strategies to grow and sustain a practice.
· The importance of starting to diagnose the patient before you even look at the teeth.
· Why so many docs don’t like performing Phase I treatment.
· How to make Phase I treatment enjoyable and profitable!
· How to know when you are approaching burnout and what you can do about it.
· How Ricketts’ Bioprogressive Technique helped Rael begin to understand the importance of airway in the development and management of malocclusion.
· The importance of looking at your patient from the outside in, versus focusing on the teeth.
· The role the orthodontist can play in the management of airway obstruction and why so many orthodontists elect not to embrace the concept of airway management.
· How Rael transitioned from using traditional “expanders” to using braces and wires to expand the arches of preadolescent patients in the early-mixed dentition.
· Why he developed the Bernie Tube for Phase I Treatment
· The tremendous psycho-social benefit of performing arch development and aligning the teeth on preadolescent patients.
LINKS:
-To learn more about how to do archwire expansion in Phase I, go to: https://theorthocoach.com/ce-courses/
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