Kyle Mountsier: Why Your Website Might Be Driving Customers Away

The David Spisak Show

Ever wondered why some dealerships are thriving online while others seem to struggle with customer retention? What if your website’s design and speed could make the difference between a customer purchase and a lost opportunity? In today’s digital world, first impressions are often made on a screen, not in person. In this episode, Kyle Mountsier, COO of Auto Genius, dives deep into why many dealership websites are unknowingly driving potential buyers away—and how to fix it.

What We Discuss in This Episode:

Here’s the deal: we’re all hustling to bring customers through digital doors, but as Kyle points out, many dealerships are actually putting up invisible barriers—confusing pages, endless CTAs, and sluggish load times that can drive customers away before they even step foot in a showroom. Imagine your website going on a diet. That’s right. Kyle breaks down why trimming the fat—simplifying and speeding up the experience—is the game-changer we’ve been overlooking.

In this episode, we get real about the simple yet powerful changes that can transform your site into a customer magnet. We dig into the psychology behind consumer decision-making, the wild impact of adding friction in the right places, and why an “Amazon experience” isn’t just for retail giants. Kyle even shares how AI is shaping the future of automotive and how a lean, tech-savvy dealership can go head-to-head with the big guys.

Key Highlights:

• Why your website might need to “go on a diet”
• The hidden barriers between customers and conversions
• How AI is leveling the playing field for dealerships
• Insights on making the digital experience as seamless as a showroom visit

If you’re ready to transform your dealership’s online presence, this conversation is a must-listen.

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