Episode #93: How Regenerative Farming Is The Future with Ben Mand of Guayaki

The Conscious Capitalists

In this episode of The Conscious Capitalists, Timothy Henry and Raj Sisodia explore the transformative power of regenerative business with Ben Mand, CEO of Guayaki - best known for Yerba Mate.

Drawing on his leadership experience at Guayaki, Harmless Harvest, and other mission-driven companies, Ben unpacks the shift from sustainability to regeneration, emphasizing how businesses can actively heal the planet while thriving.

From the critical importance of soil health and biodiversity to revolutionizing supply chains with resilient, smart agricultural practices, this conversation dives deep into the potential of regenerative agriculture to create a net-positive impact.

Packed with actionable insights, this episode is a must-listen for anyone passionate about redefining business as a force for good.

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For transcripts and show notes, please go to: https://www.theconsciouscapitalists.com

This show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor.

Thank you for your support!

- Timothy & Raj

Time Stamps

00:00 Introduction to the Conscious Capitalists

00:35 Meet Ben Mand: CEO of Guayaquil Yerba Mate

02:29 Understanding Yerba Mate

04:07 Ben's Journey to Regenerative Business

06:43 Challenges and Principles of Regenerative Practices

17:08 The Importance of Soil Health

20:34 Shifting Mindsets in Agriculture

29:56 Consumer Awareness and Market Signals

30:58 Bridging the Gap Between Intentions and Actions

32:29 The Role of Retailers in Promoting Sustainable Choices

34:16 Governance and Accountability in Business

34:53 Integrating Regenerative Principles in Business Operations

38:06 Balancing Impact and Financial Performance

41:02 Building Resilient and Transparent Supply Chains

48:36 The Importance of Regenerative Business Models

56:35 Real-Life Examples of Regenerative Practices

01:01:24 Conclusion and Final Thoughts