E33 Andrew Kendall - Building better design: What Lego can teach us about design thinking & business transformation

The Company Road Podcast

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"The more immovable that your solutions are, the greater the need to invest in that kind of thinking."

Andrew Kendall
In this episode you’ll hear about:

• Designing for impact: Strategies to more accurately understand customers needs and motivations in order to design products and services that go beyond immediate user needs to create tangible, transformative impact on people’s lives
• Long-term design considerations: Ensuring longevity and sustainability in design solutions by designing with future scalability and flexibility in mind
• Enabling creativity through safe spaces: How to tap into the full creative potential of your team and drive innovation forward by creating safe spaces in the workplace in which individuals feel comfortable and conventional thinking is challenged
• Impactful design through storytelling: The power of storytelling in influencing stakeholders and driving organisational change, particularly in fostering a human-centred approach to design
• Augmenting human creativity with AI: The secret to integrating AI as a complementary tool to harness its capabilities to enhance creativity while retaining the unique perspective and empathy inherent in human-centred design

Key Links
Stanford d.school https://dschool.stanford.edu/
Lego Serious Play course https://www.pivotalplay.com.au/
Victoria's Department of Transport and Planning https://www.vic.gov.au/department-transport-and-planning
Concorde https://www.britannica.com/technology/Concorde
Lego Fender Guitar https://www.lego.com/en-au/product/lego-ideas-fender-stratocaster-21329
About our guest
Andrew Kendall (https://www.linkedin.com/in/andrew-kendall-25a09714/) believes that solving problems creatively drives better outcomes. At age 15, he'd impressed the people at the Lego toy company so much they hired him. Andrew is now an experienced Strategic Thinker, Consultant and Facilitator specialising in the areas of Customer Experience and Service Design using collaborative, imaginative and creative ways to drive Customer centred design outcomes. Andrew is currently a Customer Lead at Victoria’s Department of Transport and Planning.
As a graduate of Stanford University’s d.school program, Andrew applies proven techniques and methods to build empathy, create customer insights and ideate these to create concepts and prototypes with stakeholders. Andrew's key strength is knowing how to engage the right strategic partnerships and stimulate conversation at the Senior Leadership level.
About our host
Our host, Chris Hudson (https://www.linkedin.com/in/chris-hudson-7464254/), is a Teacher, Experience Designer and Founder of business transformation coaching & consultancy Company Road (www.companyroad.co)
Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with Academy Xi in CX, Product Management, Design Thinking and Service Design and

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