586: Knowing your Competition with Coach Heather Plum

The Business of Boutique Fitness

Y’all,

In the latest episode of the Business of Boutique Fitness, host Heather explores the importance of understanding your competition in the fitness industry. Competition brings more awareness to fitness and wellness, benefiting everyone. Heather emphasizes the need to identify your unique offerings to stand out. Thoroughly researching your competitors and conducting a SWOT analysis will help you understand how you differ and inform your marketing decisions.

When interacting with prospective clients, use your knowledge to provide tailored information and find the right fit, even if it means recommending a competitor. Take the high road when discussing competition, showcasing your strengths and unique value. By leveraging your strengths and standing out, you'll attract the right clients and thrive in the competitive fitness industry. Visit the Studio Grow website for the full episode and more resources. Subscribe, leave a review, and share with colleagues to make a positive impact in the world of boutique fitness.

On the edge of your seat?

Great, let’s do it. Catch ya in EPISODE 586 and let’s make your studio the hottest ticket in town!

With grit and gratitude, Lisé

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