

حمایت شده
In this episode of The Affluent Buyer Script, host Katy Doss dives into the transformative 95/5 Rule—a marketing principle that explains how only 5% of your target market is ready to buy at any given time, while the other 95% is still considering, researching, and planning. Katy and her guest, Script account executive Shelly Weathers, discuss why businesses, especially in the luxury outdoor space, need to focus on nurturing that 95% to build long-term brand awareness and ensure they’re top of mind when potential buyers are ready to make a decision.
They’ll cover actionable strategies like consistent, year-round marketing, telling compelling stories, using multi-channel approaches, and leveraging social proof to engage affluent buyers who aren’t yet ready to purchase. You’ll also learn how to measure ROI for those in the 95%, even when they aren’t making immediate purchases, by tracking key metrics like website traffic, social media engagement, and ad impressions.
If you’re ready to create a consistent sales pipeline and ensure your brand is always in the consideration set of affluent buyers, this episode is for you!
43 قسمت
In this episode of The Affluent Buyer Script, host Katy Doss dives into the transformative 95/5 Rule—a marketing principle that explains how only 5% of your target market is ready to buy at any given time, while the other 95% is still considering, researching, and planning. Katy and her guest, Script account executive Shelly Weathers, discuss why businesses, especially in the luxury outdoor space, need to focus on nurturing that 95% to build long-term brand awareness and ensure they’re top of mind when potential buyers are ready to make a decision.
They’ll cover actionable strategies like consistent, year-round marketing, telling compelling stories, using multi-channel approaches, and leveraging social proof to engage affluent buyers who aren’t yet ready to purchase. You’ll also learn how to measure ROI for those in the 95%, even when they aren’t making immediate purchases, by tracking key metrics like website traffic, social media engagement, and ad impressions.
If you’re ready to create a consistent sales pipeline and ensure your brand is always in the consideration set of affluent buyers, this episode is for you!
43 قسمت
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