Step-by-Step Guide to Create your Unique Selling Position

The Affluent Buyer Script

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محتوای ارائه شده توسط Script Marketing. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Script Marketing یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Carol Costello Presents: The God Hook

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1 | The False Prophet 34:56

۲ روز پیش34:56

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

34:56

In this premiere episode of "The God Hook," host Carol Costello introduces the chilling story of Richard Beasley, infamously known as the Ohio Craigslist Killer. In previously unreleased jailhouse recordings, Beasley portrays himself as a devout Christian, concealing his manipulative and predatory behavior. As the story unfolds, it becomes clear that Beasley's deceitfulness extends beyond the victims he buried in shallow graves. Listen to the preview of a bonus conversation between Carol and Emily available after the episode. Additional info at ( carolcostellopresents.com ) Do you have questions about this series? Submit them for future Q&A episodes . Subscribe to our YouTube channel to see additional videos, photos, and conversations. For early and ad-free episodes and exclusive bonus content, subscribe to the podcast via Supporting Cast or Apple Podcasts. EPISODE CREDITS Host - Carol Costello Co-Host - Emily Pelphrey Producer - Chris Aiola Sound Design & Mixing - Lochlainn Harte Mixing Supervisor - Sean Rule-Hoffman Production Director - Brigid Coyne Executive Producer - Gerardo Orlando Original Music - Timothy Law Snyder SPECIAL THANKS Kevin Huffman Zoe Louisa Lewis GUESTS Doug Oplinger - Former Managing Editor of the Akron Beacon Journal Volkan Topalli - Professor of Criminal Justice and Criminology Amir Hussain - Professor of Theological Studies Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://evergreenpodcasts.supportingcast.fm…

حدود یک سال پیش 18:16

MP3•خانه قسمت

We’ll cover:

What a USP is and how to create one using a simple, effective formula.
Why a clear USP is essential for differentiating your business in a crowded market.
Real-world examples of impactful USPs for outdoor businesses.
How a strong USP saves you money, boosts conversions, and streamlines your marketing efforts.

Whether you’re a pool builder, landscaper, or outdoor lighting specialist, this episode will give you actionable insights to stand out, attract affluent buyers, and sell more. Plus, don’t forget to grab our free USP workbook to start crafting your own!

Tune in now to start turning your USP into your business’s secret weapon.

43 قسمت

#Business #Marketing #Katy Doss, Script Marketing #Katy Doss #Script Marketing

Step-by-Step Guide to Create your Unique Selling Position

The Affluent Buyer Script

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

We’ll cover:

What a USP is and how to create one using a simple, effective formula.
Why a clear USP is essential for differentiating your business in a crowded market.
Real-world examples of impactful USPs for outdoor businesses.
How a strong USP saves you money, boosts conversions, and streamlines your marketing efforts.

Tune in now to start turning your USP into your business’s secret weapon.

43 قسمت

#Business #Marketing #Katy Doss, Script Marketing #Katy Doss #Script Marketing

همه قسمت ها

1
Traditional Media Yay or Nay: A Guide for Your Marketing Dollars 14:13

۲ روز پیش14:13

14:13

Is traditional media dead? Not quite—but it does need a reality check. In this episode of The Affluent Buyer Script, Katy Doss breaks down which traditional marketing tactics still pack a punch (hello, high-end print mailers) and which ones should be gracefully retired (looking at you, FM radio ads). If you're a luxury outdoor product or service business trying to reach affluent homeowners, this episode is your cheat sheet. Katy walks through 10 common traditional media options—from newspaper ads to event sponsorships—and gives each one a clear "yay" or "nay" (with plenty of real talk and a little humor). You'll learn: Which traditional channels still resonate with high-end buyers How to modernize old-school tactics like direct mail and catalogs What marketing spend is actually worth it when selling to the affluent Whether you’re reassessing your marketing budget or trying to blend digital and traditional media more effectively, this episode will help you make smarter decisions.…

1
Top Video Tips for Your Outdoor Business 18:03

۹ روز پیش18:03

18:03

Let’s be honest – video can feel a little intimidating. But if you're running a luxury outdoor business and not using video to market yourself? You're leaving trust, attention, and ultimately sales on the table. In this episode, Katy breaks down how to create short-form video content (think Reels, YouTube Shorts, and even TikToks) that actually connects with affluent homeowners – and does it all using just your phone. You’ll learn: Why video is a must for Meta and YouTube ads How to film high-quality content without fancy gear 9 tactical tips to make recording easier and editing smoother 10 video ideas you can start using this week—no film degree required Whether you're selling landscaping, pools, outdoor furniture or more, this episode will help you confidently show up on camera and get in front of the right buyers. Grab the free Video Tips guide at scriptmarketingco.com/resources…

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Measuring Marketing ROI: What’s Actually Working? 14:34

16 روز پیش14:34

14:34

“Is any of this actually working?” If you’ve ever squinted at a marketing report and asked that question, you’re in good company. In this episode, Katy Doss of Script Marketing breaks down what it really means to measure ROI in high-end outdoor product and service businesses – where sales cycles are long and results don’t always show up in a neat little chart. Learn why looking for “the one” marketing tactic is a mistake, how to calculate your real ROI, and what tools can help you track what’s actually moving the needle. We’ll cover bounce rates, attribution software, UTM codes (yes, those again), and how to tell when it’s time to celebrate your marketing wins. Whether you’re selling landscaping services, outdoor kitchens, or high-end patio furniture, this episode will give you the clarity and confidence to stop guessing and start growing.…

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Don’t Tank Your Traffic: How to Keep Your Google Ranking When Rebuilding Your Website 20:38

23 روز پیش20:38

20:38

You finally got your website ranking on Google—and now you’re ready for a redesign. But hold up: if you’re not careful, that shiny new site could send all your hard-earned SEO straight down the drain. In this episode of The Affluent Buyer Script, Katy Doss breaks down how to protect your website authority (aka your site’s digital reputation) during a rebuild. You’ll learn why even small changes—like renaming your About page—can wipe out your search rankings, and exactly what to do to keep your traffic, leads, and credibility intact. What You’ll Learn: What website authority actually is (and why it matters) The 5 “SEO Saboteurs” that tank your rankings during a redesign A step-by-step pre-launch SEO checklist to protect your site Why affluent buyers care about fast, trustworthy websites—and how SEO plays a role in their first impression How to stay visible and searchable, even after a major site overhaul Who This Episode Is For: Outdoor luxury product or service businesses planning a site update Business owners with organic traffic they don’t want to lose Anyone who’s been burned by a past redesign (or wants to avoid that fate) Free download: Don’t Tank Your Traffic SEO Checklist !…

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Marketing SOS: Why isn’t this working? 12:19

۴ weeks پیش12:19

12:19

If you’re pouring time and money into marketing but still not seeing results, this episode is for you. On The Affluent Buyer Script, we’re diving into the most common reasons luxury outdoor businesses struggle with their marketing—and more importantly, how to fix it. Are you targeting the wrong audience? Is your messaging failing to connect? Are you relying too much on one marketing channel? Or worse—are you treating marketing like a faucet, turning it on when you need leads and off when you’re busy? Host Katy Doss of Script Marketing breaks down why affluent buyers need a multi-touchpoint approach, why consistency is key, and why a stop-and-start strategy is costing you sales. By the end of this episode, you’ll have actionable insights to create a marketing plan that works year-round. Listen now to start turning your marketing efforts into real results. For more insights, visit scriptmarketingco.com or reach out at info@scriptmarketingco.com.…

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Make your Box Trucks a Marketing Powerhouse 11:09

۵ weeks پیش11:09

11:09

Your box trucks do more than just haul equipment—they’re rolling billboards that can generate leads, build brand awareness, and even help you recruit top talent. In this episode, we break down six powerful strategies to turn your trucks into high-performing marketing machines. From eye-catching vehicle wraps to QR codes that drive instant engagement, we’ll show you how to make your fleet work harder for your business. Plus, we’ll cover simple but effective tactics like magnetic hiring signs, strategic messaging for traffic stops, and tracking results to measure success. If you’re in the luxury outdoor product or service business, your ideal clients are already seeing your trucks—let’s make sure they’re bringing in business, not just taking up road space. Tune in to learn how to maximize your marketing efforts with the trucks you already own! Host: Katy Doss | Script Marketing Website: scriptmarketingco.com Contact: info@scriptmarketingco.com…

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7 Tips to Grow Your Outdoor Business with Pinterest 14:21

۶ weeks پیش14:21

14:21

Think Pinterest is just for DIY projects and charcuterie boards? Think again. In this episode of The Affluent Buyer Script podcast, host Katy Doss breaks down why Pinterest is a goldmine for outdoor businesses looking to attract affluent buyers and drive more sales. We’ll cover: Why Pinterest outperforms Facebook and Instagram for high-end home projects How to optimize your profile and boards to get discovered The secret to Pinterest SEO (and how to use it to reach the right clients) How to create scroll-stopping visuals that convert The power of Pinterest Ads—and why they have a 2X higher return on ad spend than other platforms If you sell luxury pools, outdoor kitchens, high-end landscaping, pergolas, or outdoor furniture, your ideal buyers are already searching on Pinterest. The question is: Are they finding you? Don’t miss this episode—hit play now and start turning Pinterest into your most profitable marketing channel.…

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I Spy: How to See (and Beat) Your Competitors’ Ads 14:20

۷ weeks پیش14:20

14:20

Ever wonder how your competitors always seem to be one step ahead? The secret is smart competitive research—and the best part? It’s completely legal, free, and highly effective. In this episode, I’m sharing exactly how to spy on your competitors’ online ads so you can see what’s working for them, where they’re falling short, and how you can out-market, out-smart, and out-sell them. What You’ll Learn: How to find and analyze your competitors’ Facebook, Instagram, Google, and LinkedIn ads The exact tools (all free) to track their messaging, offers, and ad formats How to spot trends before they take off and position your brand as the go-to choice The best ways to refine your marketing strategy without wasting money on trial and error Plus, I’m sharing our free I Spy: Competitive Research Guide so you can start tracking your competitors today. Download it here: scriptmarketingco.com/resources Hit play and learn how to use competitive marketing research to your advantage.…

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How 10 Touchpoints Can Shorten Your Sales Cycle 15:11

۸ weeks پیش15:11

15:11

Most business owners think their marketing isn’t working because they’re not reaching the right people. But in reality, the problem isn’t who they’re reaching—it’s how often. The average buyer needs to see a brand’s message 10-15 times before making a purchase, especially when it comes to high-ticket outdoor products and services. So if you’re relying on just one or two marketing channels, it could take months (or longer) to build enough brand awareness to close a sale. In this episode, we’re diving into: Why it takes multiple touchpoints before buyers take action Why relying on a single marketing platform (like Meta ads) slows your sales cycle How to create a multi-touchpoint strategy that gets your brand in front of the right people—faster You’ll also hear a real-world case study on how a landscape design/build firm used paid ads, SEO, email marketing, print, and video to reach potential buyers across multiple platforms—shortening their sales cycle and increasing conversions. If you’re ready to stop waiting months for potential clients to take action and start accelerating your sales process, this episode is for you.…

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9 Ways ChatGPT Saves you Time and Headaches 17:34

۹ weeks پیش17:34

17:34

In this episode of The Affluent Buyer Script Podcast, host Katy Doss dives into the game-changing ways ChatGPT can streamline your outdoor product or service business. From brainstorming fresh content ideas and jump-starting blog posts to crafting polished proposals and email campaigns, you’ll learn how this AI tool can save you hours and help you work smarter—not harder. Katy also shares tips for creating a custom ChatGPT tailored to your business and how to master prompt writing for better results. But it’s not all smooth sailing! Katy highlights when to proceed with caution, including why you should always fact-check and personalize AI-generated content. Whether you’re curious about integrating ChatGPT into your marketing workflow or just want to stay ahead of the curve, this episode is packed with practical insights to help you connect with affluent buyers and elevate your business. Tune in and discover how ChatGPT can be your new secret weapon!…

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The 7 Levels of Brand Engagement for Outdoor Businesses 23:06

10 weeks پیش23:06

23:06

How do customers see your brand? Are you just another option in a crowded market, or are you the go-to name that clients rave about? In this episode of The Affluent Buyer Script Podcast, Katy Doss dives into The 7 Levels of Brand Engagement, breaking down how outdoor product and service companies can transform from commodities into beloved luxury brands. Discover why brand engagement matters, how it impacts your profitability and reputation, and actionable steps to level up. Whether you’re a landscaping pro, outdoor kitchen designer, or pool company owner, this episode will give you the tools to evaluate where your brand stands and the strategies to create a business your clients can’t stop talking about. Don’t miss this episode—it’s time to move your brand to the next level! 👉 Download the free resource mentioned in this episode here .…

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Empowering Your Team to Take Better Project Photos 15:04

11 weeks پیش15:04

15:04

Great photography isn’t just a bonus for luxury outdoor businesses—it’s a game-changer. In this episode of The Affluent Buyer Script, Katy Doss shares how you can empower your team to take stunning photos of your projects using just their smartphones. Learn why quality photos are essential for attracting affluent clients, get practical tips your team can use right away (like cleaning the lens, using gridlines, and mastering lighting), and discover creative ways to motivate your employees to snap consistently. If you’ve ever struggled to capture the magic of your work, this episode is packed with actionable insights to help you build a portfolio that inspires and sells. Tune in now to start turning your projects into scroll-stopping showpieces!…

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5 Ways to Make your Yard Signs Work as Hard as You Do 12:21

12 weeks پیش12:21

12:21

Yard signs are more than just placeholders—they’re powerful tools to generate leads, showcase your expertise, and position your luxury outdoor business as the go-to in your area. In this episode of The Affluent Buyer Script, Katy Doss shares five strategies to take your yard signs from basic to brilliant. From upgrading to premium designs inspired by high-end real estate to using QR codes and exclusive offers, these tips will help you turn every project into a lead-generating machine. If you’re ready to elevate your marketing game and make your yard signs work as hard as you do, this episode is packed with actionable advice tailored to luxury outdoor businesses. Don’t miss out—your next big project could bring even bigger opportunities. Perfect for: Luxury landscapers Pool and outdoor space designers High-end outdoor product businesses looking to stand out Listen now and learn how to let your yard signs do the talking!…

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Sell More by Addressing Pain Points 13:50

13 weeks پیش13:50

13:50

In this episode of The Affluent Buyer Script Podcast , we’re diving into a cornerstone of marketing strategy: selling benefits, not features—but with a modern twist. While focusing on benefits was a game-changer, it’s no longer enough to stand out. Join host Katy Doss as she explores the importance of addressing your ideal customer’s pain points to truly resonate and connect. Learn how to: Understand your ideal customer beyond basic demographics. Identify the challenges and frustrations that drive their decisions. Craft story-driven messaging that highlights how your product or service solves their biggest pain points. With actionable examples for landscaping, outdoor kitchens, and more, this episode is packed with insights to help luxury outdoor businesses connect with affluent buyers. Tune in to discover how to flip the script and transform your marketing strategy!…

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5 Tips to Make Email Your Best Sales Tool 17:27

14 weeks پیش17:27

17:27

Email marketing is one of the most powerful tools in your arsenal—but are you using it to its full potential? In this episode, host Katy Doss dives into five tactical tips to turn your email strategy into a sales powerhouse. Whether you’re starting from scratch or tweaking an existing strategy, this episode has actionable advice to help you: Set clear goals for every email. Decide when to use text-only emails versus designed emails. Make your content skimmable and engaging. Segment your audience for hyper-personalized messaging. Automate your sales process with drip campaigns. If you’ve been treating email as an afterthought, it’s time to change that. Katy shares examples, tips, and insights specifically for luxury outdoor product and service businesses targeting affluent buyers. Listen now to learn how email can help you engage, convert, and sell like never before! Questions or ideas for a future episode? Email us at info@scriptmarketingco.com .…

The Affluent Buyer Script

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12 Ways to Transform Your Website Into Your Best Sales Tool 20:48

15 weeks پیش20:48

20:48

Your website should do more than look good—it should work hard. In this episode of The Affluent Buyer Script Podcast , host Katy Doss is diving into 12 actionable ways to transform your website into a lead-generating, trust-building powerhouse for your luxury outdoor business. From improving page speed to crafting clear calls-to-action, optimizing for mobile, and leveraging social proof, these tips will help your website stand out and attract affluent buyers. We’ll also discuss the importance of keeping your content fresh, maintaining accessibility, and using lead magnets to capture high-value prospects. Whether you’re a pool designer, landscape architect, or outdoor kitchen specialist, this episode is packed with practical advice to make your website your hardest-working sales tool. Bonus: Don’t miss our free downloadable Website Optimization Checklist to help you implement these tips step by step. Tune in now to learn how to turn your website into the ultimate sales engine for your business!…

The Affluent Buyer Script

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2025 Outdoor Trends to Supercharge Your Marketing and Sales 12:59

16 weeks پیش12:59

12:59

Feeling stuck saying the same thing in your outdoor marketing? Struggling to stand out from competitors? In this episode, Katy Doss of Script Marketing shares seven fresh outdoor trends for 2025 that will elevate your marketing and sales game. Discover how trends like outdoor wellness retreats, sustainable luxury, smart tech, all-season living, and more can help you connect with affluent buyers in meaningful ways. Katy dives into the pain points many outdoor businesses face—running out of ideas and blending in with competitors—and shows how to use these trends to keep your content exciting and effective. With research-backed insights (shoutout to Pinterest Predicts!) and actionable tips, this episode will help you create blogs, ads, social media posts, and videos that resonate with your ideal clients. What you’ll learn: Why trends matter for affluent buyers. How to market ideas like “Luxury Without Limits” and “Find Your Zen Without Leaving Home.” Where to use these trends—blogs, Instagram, Pinterest, and more! Ready to stand out, captivate affluent buyers, and boost sales? Tune in now and make 2025 your best year yet!…

The Affluent Buyer Script

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Creating Target Personas to match your affluent buyers (Holiday Rerun) 22:47

17 weeks پیش22:47

22:47

Do you ever get lost in the weeds of who you’re selling to? It happens to the best of us. You know your business, you know your product or service, but sometimes you just take a step back and think – wait. Who am I actually marketing to? There’s a tried and true way to combat this problem – Target Personas. Today, Katy Doss of Script Marketing takes you through target personas – what they are, how to use them, what’s included, and how to create your own to hone in on your ideal affluent client and make more sales.…

The Affluent Buyer Script

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Marketing Around your Business’s Seasonality (Holiday Rerun) 15:49

18 weeks پیش15:49

15:49

If you’re in the luxury outdoor space, you’ve probably got a seasonal business. So how do you effectively market a business that is intrinsically seasonal in nature to combat the “feast or famine” flow of leads? Katy Doss of Script Marketing shares strategies and tactics to ensure all your leads aren’t coming in during one three-month period of the year. We’ll talk about year-round engagement, seasonal variations and promotions, and diversification to ensure you’re reaching the right affluent buyers all year. Plus, you’ll be able to download our sample marketing calendar you can use to create your own year-round marketing plan.…

The Affluent Buyer Script

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Strategies for Finding – and Hiring – Top Talent in the Outdoor Space 18:41

19 weeks پیش18:41

18:41

Hiring top talent for your outdoor service business can feel like running through quicksand, but it doesn’t have to be. In this episode, Katy Doss of Script Marketing tackles one of the biggest pain points for luxury outdoor businesses: finding and hiring the right people. Whether you’re recruiting high-level professionals like designers and project managers or dependable crew members to bring those designs to life, this episode has you covered. Discover actionable strategies for attracting the best candidates, from leveraging LinkedIn and Meta ads to using TikTok for crew recruitment. Katy breaks it all down, sharing insights on how to position your brand as the employer of choice, create compelling recruitment campaigns, and connect with top-tier talent who align with your company’s vision. If you’re ready to build a dream team that will take your business to the next level, tune in now!…

The Affluent Buyer Script

1
Step-by-Step Guide to Create your Unique Selling Position 18:16

20 weeks پیش18:16

18:16

In this episode of The Affluent Buyer Script, host Katy Doss is diving into the power of a Unique Selling Proposition (USP) and how it can transform your luxury outdoor product or service business. If you’re struggling to stand out, wasting money on unfocused marketing, or chasing low-quality leads, the problem might be a fuzzy or non-existent USP. We’ll cover: What a USP is and how to create one using a simple, effective formula. Why a clear USP is essential for differentiating your business in a crowded market. Real-world examples of impactful USPs for outdoor businesses. How a strong USP saves you money, boosts conversions, and streamlines your marketing efforts. Whether you’re a pool builder, landscaper, or outdoor lighting specialist, this episode will give you actionable insights to stand out, attract affluent buyers, and sell more. Plus, don’t forget to grab our free USP workbook to start crafting your own! Tune in now to start turning your USP into your business’s secret weapon.…

The Affluent Buyer Script

1
Save Time by Rethinking Social Media 12:24

21 weeks پیش12:24

12:24

In this episode of The Affluent Buyer Script , Katy Doss tackles a topic that may surprise luxury brands: why organic social media isn’t the magic marketing tool many think it is. Katy explains how affluent buyers don’t make snap decisions based on trendy TikToks or viral memes and how focusing on the right social media strategy can actually save time. Katy breaks down why organic social is a powerful support tool rather than a primary sales driver. Learn why going viral isn’t a real strategy, how social media can be a powerful brand validator, and how to leverage it to amplify your core marketing efforts. Katy also shares practical tips on planning consistent, high-quality posts that fit your brand’s seasonal flow. If you’re ready to rethink your approach, this episode will guide you in using social media to work smarter, not harder, and keep your luxury brand top of mind for affluent buyers.…

The Affluent Buyer Script

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Close More Deals with Non-Discount Incentives 11:09

22 weeks پیش11:09

11:09

In this episode of The Affluent Buyer Script , host Katy Doss tackles a common challenge for luxury outdoor product and service businesses: how to incentivize affluent buyers without relying on discounts. Katy explains why discounting can actually hurt your brand’s perceived value and offers creative, non-discount alternatives that focus on exclusivity, enhanced customer experiences, and value-added services. Learn how offering VIP access, white-glove service, and personalized upgrades can attract affluent buyers who care more about quality and experience than price. Katy also shares strategies for bundling services, creating time-sensitive offers with added value, and using luxury referral rewards to build long-term customer relationships. If you're ready to close more deals while maintaining your brand's premium image, this episode is for you!…

The Affluent Buyer Script

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20 Easy tasks you can do now to set you up for success in 2025 24:40

23 weeks پیش24:40

24:40

In this episode of The Affluent Buyer Script podcast, Katy Doss and Shelbie Wallace share 20 simple, actionable marketing tasks that can set your outdoor product or service business up for success in 2025. From asking for customer reviews and planning a photoshoot to organizing your marketing assets and updating your target personas, these tasks are designed to be manageable and stress-free, especially during the hectic holiday season. No major overhauls or complicated campaigns—just easy, impactful steps to help position your business ahead of the curve for the new year. Plus, don’t forget to download the accompanying guide at scriptmarketingco.com/resources !…

The Affluent Buyer Script

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Shorten Your Sales Cycle with Customer Paths 23:01

24 weeks پیش23:01

23:01

In this episode of The Affluent Buyer Script podcast, host Katy Doss dives into the world of customer journeys and why they’re critical for driving sales. Learn how to create a well-crafted customer journey that leads affluent buyers from awareness to purchase, step by step. Katy explains why having multiple journeys tailored to different target personas is essential and shares insights into the key stages: awareness, consideration, and decision. From crafting targeted marketing touchpoints to boosting customer trust and conversion rates, this episode will walk you through the entire process. Whether you’re looking to create consistency in your messaging, build lasting relationships with high-end clients, or increase conversions, this episode has the strategies you need. Tune in for practical tips and a free resource guide to help you streamline your sales with customer journeys! Visit scriptmarketingco.com /resources for more resources and the complete guide to crafting your own customer journey.…

The Affluent Buyer Script

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Help Them Before They Hire You: Building Trust with Potential Clients Through Education 15:59

25 weeks پیش15:59

15:59

In this episode of The Affluent Buyer Script , we explore the power of building trust with potential clients by helping them before they ever hire you. Yes, you heard that right—offering value upfront through educational content like blog posts, social media tips, videos, and even podcast can position you as the expert they turn to when they're ready to buy. Join host Katy Doss as she explains how educating your audience builds trust, improves SEO, and sets you apart from the competition. We’ll dive into practical strategies for creating content that helps convert affluent buyers—from writing blog posts to sharing social media tips and videos. Learn how to establish credibility, boost brand awareness, and use educational content to grow your luxury outdoor product or service business. Ready to attract more high-end clients? Tune in now for actionable insights and tips! Key Topics: Why giving away expertise builds trust Creating valuable content through blogs, social media, and videos The SEO benefits of educational content How to use content marketing to convert affluent buyers Make sure to subscribe for more weekly tips on marketing to affluent buyers!…

The Affluent Buyer Script

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Holiday Social Media Ads: Go all in or pull back? 19:54

26 weeks پیش19:54

19:54

In this episode of The Affluent Buyer Script , host Katy Doss of Script Marketing, along with Script Senior Account Executive Shelbie Wallace, dives into the strategies you need for holiday social media ads. Whether you're a service-based business wondering if it's worth competing with Amazon and Temu, or a product-based business aiming to be the go-to gift choice for affluent buyers, this episode will guide you through the do's and don'ts of holiday advertising. Katy and Shelbie share actionable tips on adjusting your ad budget, narrowing your audience, and setting realistic expectations for your return on investment (ROI). Tune in for practical insights that will help you make the most of the crowded and competitive holiday ad landscape.…

The Affluent Buyer Script

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Utilizing Print Marketing to Increase Sales by 28% 15:32

27 weeks پیش15:32

15:32

In this episode of The Affluent Buyer Script , host Katy Doss of Script Marketing dives into why print marketing is far from dead—especially when it comes to reaching affluent buyers in the luxury outdoor product and service industry. Katy discusses the unique power of print in a digital world, sharing how beautifully designed, high-quality print materials can build trust, authority, and brand awareness. You’ll also learn how to combine print with digital strategies to create a seamless customer journey. From incorporating QR codes and UTM links to leveraging variable printing for personalized experiences, Katy explains how print can be elevated in the 21st century. Plus, she emphasizes the importance of high-end materials and consistent touchpoints to move your ideal customers from browsing to buying. Tune in to discover why print is a critical component of a comprehensive, multi-channel marketing strategy.…

The Affluent Buyer Script

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How The 95/5 Rule Leads to a Consistent Sales Pipeline 16:11

28 weeks پیش16:11

16:11

In this episode of The Affluent Buyer Script, host Katy Doss dives into the transformative 95/5 Rule—a marketing principle that explains how only 5% of your target market is ready to buy at any given time, while the other 95% is still considering, researching, and planning. Katy and her guest, Script account executive Shelly Weathers, discuss why businesses, especially in the luxury outdoor space, need to focus on nurturing that 95% to build long-term brand awareness and ensure they’re top of mind when potential buyers are ready to make a decision. They’ll cover actionable strategies like consistent, year-round marketing, telling compelling stories, using multi-channel approaches, and leveraging social proof to engage affluent buyers who aren’t yet ready to purchase. You’ll also learn how to measure ROI for those in the 95%, even when they aren’t making immediate purchases, by tracking key metrics like website traffic, social media engagement, and ad impressions. If you’re ready to create a consistent sales pipeline and ensure your brand is always in the consideration set of affluent buyers, this episode is for you!…

The Affluent Buyer Script

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Boomer Buyers: How to Sell to the Wealthiest Generation 18:10

29 weeks پیش18:10

18:10

In this episode, we dive deep into one of the most valuable and often overlooked customer segments for outdoor product and service businesses: Baby Boomers. We explore who Baby Boomers are today, breaking them down into key sub-groups like Early Boomers and Generation Jones, and discuss why they are such a lucrative market. With 70% of the nation's disposable income in their control, Boomers are ready to spend on lifestyle-enhancing luxury products. You'll learn about their unique buying behaviors, the importance of exceptional service, and why Boomers value experiences over products. We also cover key marketing strategies for reaching this affluent generation, from nostalgia-driven messaging to the effectiveness of direct mail campaigns and tailored digital ads. Whether you're new to targeting this demographic or looking to refine your approach, this episode is packed with actionable insights to help you connect with Baby Boomers and grow your business. Tune in for practical tips, common pitfalls to avoid, and proven strategies for earning the business of this influential generation.…

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The Affluent Buyer Script « » Step-by-Step Guide to Create your Unique Selling Position

Step-by-Step Guide to Create your Unique Selling Position

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Affluent Buyer Script « »
Step-by-Step Guide to Create your Unique Selling Position