Living together in a group is a strategy many animals use to survive and thrive. And a big part of what makes that living situation successful is listening. In this episode, we explore the collaborative world of the naked mole-rat. Threshold is nonprofit, listener-supported, and independently produced. You can support Threshold by donating today . To stay connected, sign up for our newsletter . Operation frog sound! Send us your frog sounds for an upcoming episode. We want you to go out, listen for frogs and toads, and record them. Just find someone croaking, and hit record on your phone. It doesn’t matter if there’s background noise. It doesn’t even matter if you’re not sure whether or not you’re hearing an amphibian—if you think you are, we would love to get a recording from you. Please also say your name and where you are in the world, and then email the recording to us at outreach@thresholdpodcast.org…
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محتوای ارائه شده توسط Script Marketing. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Script Marketing یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Shorten Your Sales Cycle with Customer Paths
Manage episode 449785266 series 3587192
محتوای ارائه شده توسط Script Marketing. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Script Marketing یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode of The Affluent Buyer Script podcast, host Katy Doss dives into the world of customer journeys and why they’re critical for driving sales. Learn how to create a well-crafted customer journey that leads affluent buyers from awareness to purchase, step by step. Katy explains why having multiple journeys tailored to different target personas is essential and shares insights into the key stages: awareness, consideration, and decision.
From crafting targeted marketing touchpoints to boosting customer trust and conversion rates, this episode will walk you through the entire process. Whether you’re looking to create consistency in your messaging, build lasting relationships with high-end clients, or increase conversions, this episode has the strategies you need. Tune in for practical tips and a free resource guide to help you streamline your sales with customer journeys!
Visit scriptmarketingco.com/resources for more resources and the complete guide to crafting your own customer journey.
40 قسمت
اشتراک گذاریManage episode 449785266 series 3587192
محتوای ارائه شده توسط Script Marketing. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Script Marketing یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode of The Affluent Buyer Script podcast, host Katy Doss dives into the world of customer journeys and why they’re critical for driving sales. Learn how to create a well-crafted customer journey that leads affluent buyers from awareness to purchase, step by step. Katy explains why having multiple journeys tailored to different target personas is essential and shares insights into the key stages: awareness, consideration, and decision.
From crafting targeted marketing touchpoints to boosting customer trust and conversion rates, this episode will walk you through the entire process. Whether you’re looking to create consistency in your messaging, build lasting relationships with high-end clients, or increase conversions, this episode has the strategies you need. Tune in for practical tips and a free resource guide to help you streamline your sales with customer journeys!
Visit scriptmarketingco.com/resources for more resources and the complete guide to crafting your own customer journey.
40 قسمت
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The Affluent Buyer Script
You finally got your website ranking on Google—and now you’re ready for a redesign. But hold up: if you’re not careful, that shiny new site could send all your hard-earned SEO straight down the drain. In this episode of The Affluent Buyer Script, Katy Doss breaks down how to protect your website authority (aka your site’s digital reputation) during a rebuild. You’ll learn why even small changes—like renaming your About page—can wipe out your search rankings, and exactly what to do to keep your traffic, leads, and credibility intact. What You’ll Learn: What website authority actually is (and why it matters) The 5 “SEO Saboteurs” that tank your rankings during a redesign A step-by-step pre-launch SEO checklist to protect your site Why affluent buyers care about fast, trustworthy websites—and how SEO plays a role in their first impression How to stay visible and searchable, even after a major site overhaul Who This Episode Is For: Outdoor luxury product or service businesses planning a site update Business owners with organic traffic they don’t want to lose Anyone who’s been burned by a past redesign (or wants to avoid that fate) Free download: Don’t Tank Your Traffic SEO Checklist !…
If you’re pouring time and money into marketing but still not seeing results, this episode is for you. On The Affluent Buyer Script, we’re diving into the most common reasons luxury outdoor businesses struggle with their marketing—and more importantly, how to fix it. Are you targeting the wrong audience? Is your messaging failing to connect? Are you relying too much on one marketing channel? Or worse—are you treating marketing like a faucet, turning it on when you need leads and off when you’re busy? Host Katy Doss of Script Marketing breaks down why affluent buyers need a multi-touchpoint approach, why consistency is key, and why a stop-and-start strategy is costing you sales. By the end of this episode, you’ll have actionable insights to create a marketing plan that works year-round. Listen now to start turning your marketing efforts into real results. For more insights, visit scriptmarketingco.com or reach out at info@scriptmarketingco.com.…
Your box trucks do more than just haul equipment—they’re rolling billboards that can generate leads, build brand awareness, and even help you recruit top talent. In this episode, we break down six powerful strategies to turn your trucks into high-performing marketing machines. From eye-catching vehicle wraps to QR codes that drive instant engagement, we’ll show you how to make your fleet work harder for your business. Plus, we’ll cover simple but effective tactics like magnetic hiring signs, strategic messaging for traffic stops, and tracking results to measure success. If you’re in the luxury outdoor product or service business, your ideal clients are already seeing your trucks—let’s make sure they’re bringing in business, not just taking up road space. Tune in to learn how to maximize your marketing efforts with the trucks you already own! Host: Katy Doss | Script Marketing Website: scriptmarketingco.com Contact: info@scriptmarketingco.com…
Think Pinterest is just for DIY projects and charcuterie boards? Think again. In this episode of The Affluent Buyer Script podcast, host Katy Doss breaks down why Pinterest is a goldmine for outdoor businesses looking to attract affluent buyers and drive more sales. We’ll cover: Why Pinterest outperforms Facebook and Instagram for high-end home projects How to optimize your profile and boards to get discovered The secret to Pinterest SEO (and how to use it to reach the right clients) How to create scroll-stopping visuals that convert The power of Pinterest Ads—and why they have a 2X higher return on ad spend than other platforms If you sell luxury pools, outdoor kitchens, high-end landscaping, pergolas, or outdoor furniture, your ideal buyers are already searching on Pinterest. The question is: Are they finding you? Don’t miss this episode—hit play now and start turning Pinterest into your most profitable marketing channel.…
Ever wonder how your competitors always seem to be one step ahead? The secret is smart competitive research—and the best part? It’s completely legal, free, and highly effective. In this episode, I’m sharing exactly how to spy on your competitors’ online ads so you can see what’s working for them, where they’re falling short, and how you can out-market, out-smart, and out-sell them. What You’ll Learn: How to find and analyze your competitors’ Facebook, Instagram, Google, and LinkedIn ads The exact tools (all free) to track their messaging, offers, and ad formats How to spot trends before they take off and position your brand as the go-to choice The best ways to refine your marketing strategy without wasting money on trial and error Plus, I’m sharing our free I Spy: Competitive Research Guide so you can start tracking your competitors today. Download it here: scriptmarketingco.com/resources Hit play and learn how to use competitive marketing research to your advantage.…
Most business owners think their marketing isn’t working because they’re not reaching the right people. But in reality, the problem isn’t who they’re reaching—it’s how often. The average buyer needs to see a brand’s message 10-15 times before making a purchase, especially when it comes to high-ticket outdoor products and services. So if you’re relying on just one or two marketing channels, it could take months (or longer) to build enough brand awareness to close a sale. In this episode, we’re diving into: Why it takes multiple touchpoints before buyers take action Why relying on a single marketing platform (like Meta ads) slows your sales cycle How to create a multi-touchpoint strategy that gets your brand in front of the right people—faster You’ll also hear a real-world case study on how a landscape design/build firm used paid ads, SEO, email marketing, print, and video to reach potential buyers across multiple platforms—shortening their sales cycle and increasing conversions. If you’re ready to stop waiting months for potential clients to take action and start accelerating your sales process, this episode is for you.…
In this episode of The Affluent Buyer Script Podcast, host Katy Doss dives into the game-changing ways ChatGPT can streamline your outdoor product or service business. From brainstorming fresh content ideas and jump-starting blog posts to crafting polished proposals and email campaigns, you’ll learn how this AI tool can save you hours and help you work smarter—not harder. Katy also shares tips for creating a custom ChatGPT tailored to your business and how to master prompt writing for better results. But it’s not all smooth sailing! Katy highlights when to proceed with caution, including why you should always fact-check and personalize AI-generated content. Whether you’re curious about integrating ChatGPT into your marketing workflow or just want to stay ahead of the curve, this episode is packed with practical insights to help you connect with affluent buyers and elevate your business. Tune in and discover how ChatGPT can be your new secret weapon!…
How do customers see your brand? Are you just another option in a crowded market, or are you the go-to name that clients rave about? In this episode of The Affluent Buyer Script Podcast, Katy Doss dives into The 7 Levels of Brand Engagement, breaking down how outdoor product and service companies can transform from commodities into beloved luxury brands. Discover why brand engagement matters, how it impacts your profitability and reputation, and actionable steps to level up. Whether you’re a landscaping pro, outdoor kitchen designer, or pool company owner, this episode will give you the tools to evaluate where your brand stands and the strategies to create a business your clients can’t stop talking about. Don’t miss this episode—it’s time to move your brand to the next level! 👉 Download the free resource mentioned in this episode here .…
Great photography isn’t just a bonus for luxury outdoor businesses—it’s a game-changer. In this episode of The Affluent Buyer Script, Katy Doss shares how you can empower your team to take stunning photos of your projects using just their smartphones. Learn why quality photos are essential for attracting affluent clients, get practical tips your team can use right away (like cleaning the lens, using gridlines, and mastering lighting), and discover creative ways to motivate your employees to snap consistently. If you’ve ever struggled to capture the magic of your work, this episode is packed with actionable insights to help you build a portfolio that inspires and sells. Tune in now to start turning your projects into scroll-stopping showpieces!…
Yard signs are more than just placeholders—they’re powerful tools to generate leads, showcase your expertise, and position your luxury outdoor business as the go-to in your area. In this episode of The Affluent Buyer Script, Katy Doss shares five strategies to take your yard signs from basic to brilliant. From upgrading to premium designs inspired by high-end real estate to using QR codes and exclusive offers, these tips will help you turn every project into a lead-generating machine. If you’re ready to elevate your marketing game and make your yard signs work as hard as you do, this episode is packed with actionable advice tailored to luxury outdoor businesses. Don’t miss out—your next big project could bring even bigger opportunities. Perfect for: Luxury landscapers Pool and outdoor space designers High-end outdoor product businesses looking to stand out Listen now and learn how to let your yard signs do the talking!…
In this episode of The Affluent Buyer Script Podcast , we’re diving into a cornerstone of marketing strategy: selling benefits, not features—but with a modern twist. While focusing on benefits was a game-changer, it’s no longer enough to stand out. Join host Katy Doss as she explores the importance of addressing your ideal customer’s pain points to truly resonate and connect. Learn how to: Understand your ideal customer beyond basic demographics. Identify the challenges and frustrations that drive their decisions. Craft story-driven messaging that highlights how your product or service solves their biggest pain points. With actionable examples for landscaping, outdoor kitchens, and more, this episode is packed with insights to help luxury outdoor businesses connect with affluent buyers. Tune in to discover how to flip the script and transform your marketing strategy!…
Email marketing is one of the most powerful tools in your arsenal—but are you using it to its full potential? In this episode, host Katy Doss dives into five tactical tips to turn your email strategy into a sales powerhouse. Whether you’re starting from scratch or tweaking an existing strategy, this episode has actionable advice to help you: Set clear goals for every email. Decide when to use text-only emails versus designed emails. Make your content skimmable and engaging. Segment your audience for hyper-personalized messaging. Automate your sales process with drip campaigns. If you’ve been treating email as an afterthought, it’s time to change that. Katy shares examples, tips, and insights specifically for luxury outdoor product and service businesses targeting affluent buyers. Listen now to learn how email can help you engage, convert, and sell like never before! Questions or ideas for a future episode? Email us at info@scriptmarketingco.com .…
Your website should do more than look good—it should work hard. In this episode of The Affluent Buyer Script Podcast , host Katy Doss is diving into 12 actionable ways to transform your website into a lead-generating, trust-building powerhouse for your luxury outdoor business. From improving page speed to crafting clear calls-to-action, optimizing for mobile, and leveraging social proof, these tips will help your website stand out and attract affluent buyers. We’ll also discuss the importance of keeping your content fresh, maintaining accessibility, and using lead magnets to capture high-value prospects. Whether you’re a pool designer, landscape architect, or outdoor kitchen specialist, this episode is packed with practical advice to make your website your hardest-working sales tool. Bonus: Don’t miss our free downloadable Website Optimization Checklist to help you implement these tips step by step. Tune in now to learn how to turn your website into the ultimate sales engine for your business!…
Feeling stuck saying the same thing in your outdoor marketing? Struggling to stand out from competitors? In this episode, Katy Doss of Script Marketing shares seven fresh outdoor trends for 2025 that will elevate your marketing and sales game. Discover how trends like outdoor wellness retreats, sustainable luxury, smart tech, all-season living, and more can help you connect with affluent buyers in meaningful ways. Katy dives into the pain points many outdoor businesses face—running out of ideas and blending in with competitors—and shows how to use these trends to keep your content exciting and effective. With research-backed insights (shoutout to Pinterest Predicts!) and actionable tips, this episode will help you create blogs, ads, social media posts, and videos that resonate with your ideal clients. What you’ll learn: Why trends matter for affluent buyers. How to market ideas like “Luxury Without Limits” and “Find Your Zen Without Leaving Home.” Where to use these trends—blogs, Instagram, Pinterest, and more! Ready to stand out, captivate affluent buyers, and boost sales? Tune in now and make 2025 your best year yet!…
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The Affluent Buyer Script
Do you ever get lost in the weeds of who you’re selling to? It happens to the best of us. You know your business, you know your product or service, but sometimes you just take a step back and think – wait. Who am I actually marketing to? There’s a tried and true way to combat this problem – Target Personas. Today, Katy Doss of Script Marketing takes you through target personas – what they are, how to use them, what’s included, and how to create your own to hone in on your ideal affluent client and make more sales.…
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