How Data Drives Dealer Success: CallRevu CEO Ben Choder on AI, Automotive, and vCon, Podcast

Telecom Reseller / Technology Reseller News

At the Crexendo UGM, Ben Choder, CEO of CallRevu, joined Doug Green, Publisher of Technology Reseller News, for a conversation that linked automotive innovation, AI-driven analytics, and the emerging vCon framework for conversational intelligence. CallRevu is redefining how automotive dealerships communicate. “We record, transcribe, and analyze every sales and service call — inbound and outbound — to help dealers see their blind spots and close more deals,” said Choder. With over 6,000 dealership customers, CallRevu’s AI platform processes more than a billion calls each year, instantly summarizing conversations and flagging opportunities for upselling, improved service, and stronger customer relationships. The result, according to Choder, is that “a dealer using our technology will sell five to ten percent more cars and book five to ten percent more service appointments.” The company’s growth accelerated after its 2024 acquisition of TotalCX, a NetSapiens-based phone system already in 1,500 dealerships. That acquisition gave CallRevu the ability to deliver end-to-end call intelligence across every department — from sales and finance to service and parts — creating a full “digital twin” of the dealership’s voice environment. For Choder, this transformation reflects how the automotive sector has evolved from an analog world of handshake deals to a data-driven, MBA-led enterprise. “These aren’t mom-and-pop car lots anymore. They’re billion-dollar organizations living on data, and voice remains their most valuable channel,” he explained. “Every phone call is seven to ten times more valuable than any text or email.” That’s why CallRevu’s connection to vCon — the emerging standard for virtual conversation data — is so natural. The company’s architecture already mirrors vCon principles: structured conversational metadata, real-time transcription, and actionable analytics that loop back to both the dealer and the manufacturer. This allows automotive leaders to understand customer sentiment, engagement trends, and even brand loyalty, all from call data. Choder also outlined how AI agents are poised to reshape dealership operations. These virtual assistants can schedule service appointments after hours, handle recall notifications, and maintain engagement when human staff are unavailable — turning lost calls into new revenue. “If a customer calls at 10 p.m. for an oil change,” he said, “why shouldn’t an AI agent schedule it right then and there?” Looking ahead, CallRevu plans to expand beyond North America into the U.K. and Latin America while deepening its presence in adjacent markets like motorsports, RVs, and specialty vehicles. Yet the focus remains on the automotive ecosystem — “anything with tires,” as Choder put it with a smile. To learn more about CallRevu’s AI-powered communications solutions for the automotive industry, visit www.callrevu.com.